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Everyone’s on the social web. But why is it that no follows your account, or you can’t get any traffic on your social profiles? Well you know what? It’s about to change. Hey everyone. I’m Neil Patel, and today, I’m gonna share with you the biggest social media mistakes that you’re making, that’s causing you to not do well. (uplifting music) Before I get into these tactics, make sure you subscribe to this channel. Whether subscribing, following, whatever it may be. That way, as I create more tactics for you to follow, more video lessons, you’ll get notified about them. The first mistake that you need to avoid is posting content too often.
Everyone believes that, Hey, you wanna do well on Facebook? Post 10 times a day. The more you post, the more people will see you. That may work for Twitter, but for most social sites, if you post too much, you’re not gonna do well. You only have a certain amount of people following you. If you keep posting too much information, you’re going to wear them out, and they’re gonna start ignoring you’re content.
Try to post no more than once a day. I’m not talking about live video, or stories, or anything like that. I’m talking about posting a image, or a video, a status update. Try not to post more than one a day. The second mistake that you need to avoid is posting mediocre content. Now that you know you only wanna post once a day, when you do post once a day, that content has to be amazing.
If people don’t like it, they’re not going to engage or comment. You know what? If you posted content that’s mediocre, or you think is great, and you got no comments, or engagements or likes, leave a comment below with the word yes. That way I know you’re struggling with creating amazing content. And think of it this way, if that content isn’t something that you would tell your friends about, or you would share, or you don’t think has a slight possibility of going viral, then, it’s not gonna do that well.
If you’re not sure what great content is, go to Buzzsumo. Put in keywords within your space. It’ll show you what’s popular on the social web already. You wanna use tools like Buzzsumo and Social Blade to come up with better content. That way, whenever you do post, it’s amazing content. The third mistake that most people are making is they’re not leveraging videos. Videos is the future. Facebook. Youtube. LinkedIn. All of these players wanna get your attention, more so than even a live TV. I’m talking ’bout, you know, that big LCD. Technically, you don’t have a big TV anymore, they’re all thin and go on your wall. But you get the point, in which, these social sites are craving for your attention. They want you to be on Facebook, instead of watching HBO, or NBC, or Sky Sports. So, that’s why they want you to upload video content. If you upload video content, you’ll get 2-3 times more engagement and views, than if you just upload a photo or a text update.
The fourth mistake that many people make is they’re not engaging in the first hour. The way most social algorithms work is whatever does extremely well in the first hour, continually goes viral. It’s like the opposite of SEO. With SEO, it’s a long-term game. You release content, you never do well in the first hour. You’re lucky if that content ranks really well after 30 days, or six months. In many cases, it’ll take over a year. With the social web, it’s all about the first hour. So if you have an email list, promote your email list. Or technically, promote that video or status update you did to that email list, that way, you can drive more engagement.
If you have a push notification subscriber list, from tools like subscribers.com, send them to your social profile when you have a status update. That way it gets more views, engagement. And that way, over the next 30 days, 60 days, it’ll rank higher on YouTube. Or over the next 24 hours, it’ll get way more views and shares on Facebook. You wanna push things hard in the first hour it goes live. And the last mistake that I want you to avoid is not engaging. Social’s all about being a two-way street. If you ask me a question and I didn’t answer, that’d be rude of me. That’s how social media works. You need to engage with other people. So when they leave a comment, make sure you respond. Even if their comment is as simple as like, hey thanks Neil. Thanks for leaving this, or creating this video. And if you feel like this video is good, leave a comment below telling me thanks. I really do appreciate it. And you know what? You’ll start seeing me respond to you, even if you just say thanks, or hi. Why? Because social media is a two-way street. It’s important for me to communicate with you, just like it is for you to communicate with me.
And if you communicate more, and you have those responses to every single comment, you’ll find, that over time, you’re gonna get much more shares, views, likes, than if you didn’t engage with your audience. So that’s it. If you stop making those mistakes, you’re gonna get way more traction on the social web. Doesn’t matter if your using LinkedIn, YouTube, Facebook, Twitter, these tactics will help you out. Thanks for watching. Make sure you subscribe, like, share. And again, I hope to see you next time, and giving you more marketing advice. .
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In my video today, we’ll be talking about how to start your very own real estate business… from scratch! Yes, you do not need experience to do so because I will be helping you get started. Watch and listen my friend, all my advice comes from my very own experience of starting my own real estate business. I’ll also be introducing you to some of my acronyms which will be your shortcut for starting up your real estate business. 00:33 Why don’t I just go out there and build my business from scratch? 01:28 OPM – Other People’s Money 02:21 OPS – Other People’s Systems 03:50 OPE – Other People’s Experience
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Life comes at you so fast sometimes it’s hard to contemplate the future. “If you don’t plan to succeed, you plan to fail.” You can’t afford to just drift through life. Your future self may someday look back at how you lived today and wonder “what the heck were you thinking?” Live intentionally to have a better life today and tomorrow. Here are six things that your future self wants you to starting doing today.
Take More Chances
Stability is comfortable. Risk-taking is what makes you grow and advance. One German study found that people who enjoyed taking risks were more content in life. It’s hard to know what comes first, satisfaction with life or risk-taking. It’s like asking, “which came first – the chicken or the egg?” If you take risks today, you won’t look back in 10 years and ask yourself “what if?”
Stop living to be accepted by others. Do things that you want to do because you find it exciting. Take a chance. Even if you fail, you’ll learn from it. You’ll be in the minority, because most people don’t take risks. You’ll stand out in the crowd as you forge your path.
Taking a risk will make you more successful. Chances are, if you’re trying to better yourself, it’s because you’re not happy with your circumstances. Change is risky. But the only way to escape your current situation is to make change.
Risk-taking isn’t just jumping off into the deep end with any and every opportunity. You have to look at the right options. Be a calculated risk-taker. Maximize your chances by taking more risks than not but weigh your choices carefully while you’re taking risks.
Be Who You Want to Be
What defines you? Matt Damon said, “It’s just better to be yourself than to try to be some version of what you think the other person wants.” Being yourself is easier said than done. How do you find your true self? As adults, we’re often conditioned to be a certain way. There are times when you do need to act responsibly when you don’t really want to. Finding your true self is more about authenticity and individuality. Here are some tips to help you find the person you want to be.
- Make a list of your personality traits, both good and bad. Which ones do you want to be known for?
- What are your values? Your convictions define how you act in different situations. Are you happy with your values? If not, make some changes.
- Stop comparing yourself to others. There’s always going to be someone richer, prettier or more successful than you. Theodore Roosevelt said, “Comparison is the thief of joy.” When you fall into the comparison trap, you lose self-confidence and begin to adopt a persona that isn’t the real you. Someone else’s outside can never be compared to your inside.
- Focus on growth. As you become the person you want to be, your parents (or others who knew the old you) may call you out for past mistakes. It can be discouraging to remember where you once were. Bite your tongue and remember that you are trying to be a better person. It’s not where you were, but where you’re going.
Don’t think that your true self is set in stone. Your values, philosophies and personality may change over time. As you become more aware of yourself and others, you may find that you change your political orientation or religious views. You may even find yourself having conflicting points of view as you reflect on society, your friends and family and your own needs.
Accept Who You Are
While you’re trying to figure out who you are, recognize that you are who you are today. Change does not always come easy. It takes time to reshape your personality and values. The persona you try out this year may not be who you are next year. Admit your mistakes and apologize, if necessary. Don’t agonize over the past.
When you do feel remorseful, remind yourself that you made the best decision with the information at the time. Maybe it wasn’t the right choice, but you can’t change what happened. You can only go forward. Make the changes you want to make, but don’t forget to love yourself in the meantime
Stop Worrying About Failing
When you were young, you were taught that failing is bad. Don’t fall. Don’t lose the game. Don’t get a bad grade. Being scared of failing is ingrained into your very fiber. We don’t want to disappoint our parents, our teachers and our leaders. What we’re never taught is “what is the worst that can happen if you fail?”
Thomas Edison had over 1,000 attempts in inventing the light bulb. Winston Churchill failed to pass the entrance exam to the Royal Military Academy at Sandhurst, not just once, but twice. Charles Darwin’s father considered him a very ordinary young man who didn’t have a whit of intellect. These are men who changed history. Clearly, failure didn’t define them.
Your future self wants you to know that it’s okay to fail. Failure isn’t the end of the world. It’s how you deal with failure that defines your true self. You may not get it right the first time. Bet you learn more when you get it wrong, because you have to go back and figure out what went wrong. Pick yourself up. Learn from your mistake. Move forward.
Live Life Fully
Gary Vaynerchuk said, “I’m the happiest because I’m doing exactly what I want to do.” Don’t wait until you get to the end of your life and discover you haven’t followed your dreams. Ask yourself, “what do I need to do to be happy and have meaning?” Maybe you don’t have all the money in the world, but you can choose to do things that make you happy.
Volunteer for organizations that you support. Be kind to your neighbors. Invest in time with those you love. Instead of binging on Netflix, go outside and have a water fight. Get off social media and be social in your community. Take up a sport that interests you. Get enough sleep. See the world in a positive way. You may not be able to change the world, but you can “be the good” in your community by changing one person.
One of the top regrets of the dying is “I wish I had let myself be happier.” Gary Vee said, “The truth is that finding happiness in what you do every day is so imperative.” Happiness isn’t the result of living, it’s a choice that makes it easier to live. Happiness doesn’t find you. You choose happiness. Need ideas on living happy? Researchers have studied happiness and found proven ways to increase your happy.
- Smile like you mean it.
A Michigan State University study found that customer service workers who faked a smile had worse moods that others who genuinely smiled due to positive emotions. One more reason to be authentic and be true to yourself instead of putting on airs.
- Take an afternoon nap.
A siesta after lunch may sound very continental and luxurious, but many European countries shut down in the afternoon to allow workers to take a long lunch break. One study found that naps tend to desensitize people to negative emotions and help them respond to positive feelings. Sleep has many emotional benefits.
- Spend time with family and friends.
Another regret of the dying is not spending time with loved ones. Social connections make you happy. Don’t get to the end of your life and have no one to share it with. Strengthening your relations is much more beneficial than a salary increase in terms of happiness. It’s been shown that helping and caring for others can help you live to an older age.
- Go to the beach.
A UK study found that sea + sun = happiness. A natural environment makes people happier than the city. Get out in nature on the weekend. Coastal and marine locations raised happiness levels. If you can’t get to the beach, go to the mountains or the forests. Enjoy a farm. Go for a drive. You’ll be happier.
Make Small Changes
If you’re dissatisfied with your life today, it’s not going to get better on its own. You have to make changes to get to where you want to be. Making sweeping changes is difficult, so make small steps. Change one thing this month. Once it becomes a habit, make another change. You can be who you want to be. But it’s up to you.
You want to create videos on YouTube but the problem is if you don’t have any ad budget and you don’t have a social following you’re probably not gonna have any subscribers if you have no subscribers who’s gonna watch your videos yes I could end up breaking down boring old simple YouTube marketing tips but you know what if you have no money you have no subscribers they’re gonna be hardening you’re not gonna get that grid of results hey everyone I’m neil Patel and today I’m gonna share with you how to promote your youtube video even if you have zero subscribers so the first tip I have for you is take your youtube videos that you’ve created and promote them outside of youtube so here’s the first strategy that we do we go and we take our youtube videos we hit up all the bloggers who write articles similar to the concepts that we’re teaching in our youtube videos and we ask them to embed that video within
their blog posts and when we asked them to embed that video within their blog posts what we found is it helps us get more views to our YouTube videos it sends more positive signals to YouTube and in general our rankings start performing better the second tip I have for you is YouTube is very competitive especially in the English language but outside of the English language it’s not that hard to get views so you want to make sure you translate your video and transcribe into different languages for example this video here is in English but my team uploads the video with subtitles in Portuguese on YouTube they do the same with Spanish in German and tons of other languages by doing that we’re not only getting views in English but we’re then getting views in all these other languages and as I mentioned even if you have no subscribers I don’t really have a ton of subscribers in a lot of regions that don’t speak English but yeah a lot of these regions are growing in my popularity when I look at my YouTube sets just because we’re translating all of our videos by subtitles to all these different countries the third tip I have for you is to leverage your existing audience so let’s say you have a website like I do I have an email list if I create a YouTube video that I know people will love all email blasts from my email list to that YouTube video it helps to get tons more views engagement and of course more subscribers on YouTube starts ranking higher I do the same with my push notification subscriber lists so for example I use subscribers comm to generate more push notification subscribers when I release a YouTube video that I know that you would like to watch I didn’t send out a push notification so I can get way more views YouTube’s looking at a lot of signals and a lot of them are external because if all these external
signals show YouTube that hey people love this content it’s gonna perform better on YouTube as well and the last tip I have for you is if you have search traffic going to your website look at your most popular posts you can see these within your Google search console or Google Analytics look at the most popular pages see which videos you have that are the most relevant to that YouTube clip or video that you’ve created and bed that video into your blog post like I do at Neil Patel calm it’ll help your videos get consistent views in addition to that what you’ll find is it’ll also keep people on your website longer which will also help improve your rankings so it’s kind of a win-win not are you getting more YouTube views but people are staying on your site longer which helps improve your user metrics which improves your overall rankings in Google so that’s it follow those four tips and you’ll get way more traffic to your YouTube videos even if you don’t have one subscriber if you have questions on how you can use these tips or if you’re confused leave a comment below I’ll answer them I’ll help you out and of course if you enjoy the video like share comment and tell other people about it thank you for watching
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– Hey everyone, it’s Daniel from growyourmusicstudio.com. And in this video I’m going to tell you the entire truth about how I grew my studio to the size that it is. Up to this point over the last year, I’ve written a number of blog posts, released a number of videos, written guides, and really in every way tried to be as honest as possible about what I have done to grow my studio to the size that I have. Here’s what I haven’t told you. This is where the other penny drops. All the skeptics out there that say, “Oh, this is too good to be true.” The skeptical people that say, “Oh, that would never work for me.” I’m going to be completely and 100% honest with you.
A bit of background first and if you’ve read the blog long enough, you know a little bit about my background but I started teaching piano in 2004, I graduated from college, started my own studio, and over the next year fell into a little bit of a funk as I realized that growing a studio to the size that I wanted was not going to be as easy as I thought it was going to be. My goal at the time was to get to 50 students. I graduated mid-semester at the end of 2004 and I thought I’m going to have by the new year, I’m going to have a full studio. I’m going to be at like 40 to 50 students. Well, reality hits you hard, and by the end of the year I had three students. How does that apply to you? What can you take away from this video? Let me tell you about all of the failures that I had because on the blog I have tended to focus on the things that have worked. Let me tell you about what didn’t work, okay? The very first thing that I did, the very first risk that I ever took as a 22 year old or 23 year old, I can’t really remember now how old I was, I think maybe it was 23, the very first risk that I took was that I risked my time.
I started posting and back then, it’s almost defunct now, but back then I posted in Yahoo Groups then I tried to find homeschool groups. Really didn’t have a lot of success there. Moved on from that. The very next thing that I tried was running little ads in small local newspapers, not like the city-wide newspaper but little township newspapers or community newspapers. Guess what? Almost didn’t get any response from that. The very next thing that I tried, because I was at that point almost a year into teaching, I only had I think around 10 to 15 students, tried postcard campaign. Got a business credit card, got approved for a business credit card, and spent almost $4,000 on a postcard campaign. Literally was almost sick to my stomach when I thought about spending that much money and I was thinking about all the things that would have to go right to make this work. Went ahead and did it anyway. Spent $4,000, put it on a credit card, had no idea how I was going to pay it off if it didn’t work out.
Sent postcards to 3,000 houses in my immediate area. Used smart demographics, tried to focus on high income homes, tried to focus on homes that had proof that children were present, and out of that I ended up getting seven students out of those 3,000 homes got seven students. Therefore, it took me, those students came on they joined at the current rate that I was at, it took me almost a half year to pay off the business debt that I incurred because of it but it ended up being a good thing for me because those students came on, it gave me some confidence. It forced me to think more carefully about my marketing of what I was actually going to put on that postcard that got sent out, so it started me thinking. And those students ended up referring more students to me so when I tally it up all told I got another four students out of those relationships for a total of 11 because of that postcard campaign.
That’s a good thing. There were other things I tried. I tried running bigger ads. I tried running ads in parent magazines to varying levels of success. Some things completely failed. I sponsored a baseball team one year, totally failed. And over the course of those first three to five years, I just tried so many different things. The vast majority of them quote didn’t work. Just no response whatsoever. Here is the ultimate point and what I think you could really take away from this is that don’t compare my 2017, my year 13, my year 10 to your year one or your year three or your year five. If you have not advertised before and you’re 20 years into your career and you’re just starting now, if you have not advertised in a big way, if you’ve not tried to grow a big studio, don’t compare your first year of serious effort in advertising to my year 10 or my year 13.
It is just not a fair comparison. You have to go back and look at all the things that I tried that totally and completely failed and look at all those failures, all that money spent that I got no return on, so to speak, you have to compare my beginning to your beginning. And the truth is, just two thoughts here at the end, is that one I didn’t have someone like this, I didn’t have a video to watch about how to grow a piano studio successfully. It is very possible that you could learn from all my mistakes.
You can learn from the mistakes that have been made by people in the piano teacher groups on Facebook or people in your local chapter of MTNA. You can learn from those people and perhaps your growth curve can be accelerated much higher than mine. There is a particular person that I worked with last year, I wrote about her on my blog, she came to me, she had 22 students, and she blew up to almost 50 students in 12 weeks because we took all the knowledge I had and applied it to her situation.
Here’s what I’m getting at. If you follow the advice of this blog or follow the advice on other blogs, marketing blogs or other blogs that talk about how to grow a studio, if you join programs that are out there that are support groups for piano teachers where you’re really getting serious about growing your studio or growing your music school, it is possible that you don’t have to wander around in the desert for three to five years like I did at the beginning of my career and have all those failures. You can cut straight to the thing that works. I didn’t have that advice, I didn’t have those voices in my life. They just didn’t exist on the internet back then. All you could do was go out buy a book, take the advice and hope it worked. Hoped what you were doing was correct. Now there is so much support. You could come to me. You could come to people in Piano Teacher Central. You can go to other bloggers who might be willing to help you.
Say, “Hey this is the advertising campaign that I ran.” “It didn’t work.” “Why do you think it didn’t work?” They might be able to tell you. I didn’t have that kind of voice. Focus on what you have. Focus on what you’re doing. Stay committed to it. Love the journey. Love learning about how to become a better business owner. And the long term effect of that, the long term effect of that patience is that you’ll have incredible success. Have a good day and I’ll see you in the next video. .
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if you’re a photographer of videographer or somebody trying to get started as a video production company, this is my business advice and SEO marketing tips for you.
people often wonder how it is that they can find better gigs, and they forget that one of the core foundations of a video production or photography business is being able to easily be found on Google. sure, Instagram and Twitter are becoming very relevant for people to see your imagery and intersect you, and there’s probably nothing going to beat that ever. but what good is it if people search your name and hardly anything pops up? I find that it’s really hard for me to find videographer and photographer out of state when we are trying to line up subcontracting jobs because they’re simply inept at Google SEO and in particular, local SEO. local SEO off and revolves around your Google my business account and being able to show that you are worthy of trust by building up Google reviews, writing the correct information on your website, as well as updating all of the other website listings across the internet so that Google understands what you do and where you do it.
if you’re wondering how to build a better video production or wedding photography business, this is a critical bit of coaching for you
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How to Choose the Right Digital Marketing Agency for Your Business
In today’s video I’m going to share my 7 best tips to choosing the right digital marketing agency for your business. You want to get more traffic, but you don’t have the time to do your own SEO or your own digital marketing. What should you do? The obvious answer is you should hire a digital marketing agency, but you know what? If you just hire any digital marketing agency out there, you’re going to lose money. In this video I’ll share with you how to hire the right digital marketing agency for your business.
__________________________________________ RESOURCES & LINKS: “How Digital Marketing Will Change in 2019” (video): https://youtu.be/b-gwbVJqi9Y “Favorite Hack To Increase Website Traffic That You’re Not Doing” (video): https://youtu.be/WTWZQ_4_zNk “Organic or Paid Marketing Strategies for Search Traffic Pros and Cons” (video): https://youtu.be/7V3HMRJ8U40 “Best SEO Tools For Beginners” (video): https://youtu.be/jbB-ZZ4k8X0 Digital Marketing Made Simple: A Step-by-Step Guide: https://neilpatel.com/what-is-digital… Read more Digital Marketing tips on my blog: https://neilpatel.com/blog
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