Category: Business Marketing

Dr. Sabine Hazan & ProgenaBiome

Dr. Sabine Hazan & ProgenaBiome

Dr. Sabine Hazan, Our Start!

Born in Morocco, Dr. Sabine Hazan has always been dedicated to understanding life. She sought a career in medicine and was accepted to medical school based on outstanding research on obesity conducted as an undergraduate. She completed her residency at the University of Miami during the peak of the HIV epidemic, treating extremely ill patients at Jackson Memorial Hospital and in the local jail. There, she was awarded two prizes for her research. After completing her residency, Dr. Hazan became the first woman gastroenterology fellow at the University of Florida. There, she completed a year of research and presented her findings in poster format at the American College of Gastroenterology (ACG) National Meeting. It was at that moment that she was approached by the esteemed Dr. Neil Stollman. He told her that the future of medicine lies in the microbiome. For her exceptional work with visceral hyperalgesia she was awarded the Dean’s Research Award. Dr. Stollman is now an expert and leader on fecal transplant and Clostridioidesdifficile (C.diff) and serves on the governing board of the ACG.

Following her fellowship, Dr. Hazan returned to Montreal and opened a practice in upstate New York. Her work there consisted of 10 percent research and 90 percent private gastroenterology patients and brought many patients from across the border in Canada. She was the only female gastroenterologist in an 80-mile radius, and the influx of Canadian patients brought to light for her the problems with socialized medicine in Canada. These patients faced intolerable wait times for a visit with a gastroenterologist in Canada, and so visited Dr. Hazan in New York. After meeting with the Prime Minister of Health, Dr. Hazan helped bring about a dual system in Canada, in which private practices co-exist with socialized medicine. Her years of practice as a solo woman gastroenterologist brought her under the microscope on numerous occasions, facing scrutiny not encountered by her male colleagues. 

After the birth of her two children, Dr. Hazan and her husband Dr. Alon Steinberg moved to California. There, she joined her sister, Dr. Lydie Hazan, at Axis Today Clinical Trials as a Sub-Investigator, and began doing clinical trial research in California for the company in Beverly Hills. She also joined a medical group as a private practitioner in Ventura. However, her desire for innovation led her to establish thriving private practices in Malibu, Thousand Oaks, and Ventura. Still desiring to understand life, she started her own clinical trial company 16 years ago, Ventura Clinical Trials, and has been Principal Investigator and Sub Investigator in over 150 clinical trials. Many of these trials were for Clostridioides difficile infection (CDI), enough that through her impressive recruitment she became known as the Queen of C. difficile in the clinical trial community. When her patients with C.diff did not respond to traditional or clinical trial therapies, she resorted to treatment with fecal microbiota transplant. 

During her extensive clinical trial experience, Dr. Hazan observed how dramatically the microbiome can impact human health. Over the years, she followed the wise words of Dr. Stollman and explored the path of FMT. She observed that FMT has the power to cure more than C.diff infection, as she saw patients with Crohn’s, psoriasis, Alzheimer’s, and even cancer improve following transplant. Naturally, this dedicated scientist wanted to better understand the mechanism behind what she was seeing in her patients. She conducted extensive research, which led her to Dr. Sydney Finegold, an infectious disease specialist, who was also focused on the microbiome and its relationship to disease, particularly Autism. He told her that the answer lies in the bacteria of the gut, and that sequencing the microbiome to identify those bacteria was the answer. He advised her to acquire a next-generation sequencer and conduct studies using whole-genome shotgun sequencing to examine the mysteries of the microbiome.

As her clinical trial work continued, Dr. Hazan found that Fecal Microbiota Transplantation (FMT) was increasingly juxtaposed to her studies. While being a top recruiter for studies, she also treated two Crohn’s patients who developed CDI and required FMT. As the patients experienced symptom relief post-FMT,  Dr. Hazan discovered that FMT allowed her to improve their Crohn’s and restore the balance of their microbiome. Wanting to better understand how this was possible, she reached out to Dr. Thomas Borody, a pioneer researcher and father of modern FMT in the 1980s. 1984 Borody established the Centre for Digestive Diseases (CDD) in Sydney, Australia and has overseen its growth into an active clinical research institute with 65 employees. In 1985, Borody pioneered the first effective triple antibiotic therapy for Helicobater pylori, which had a profound impact on curing  hundreds of patients of their peptic ulcers. His clinic has completed close to 30,000 FMT treatments, and he has filed over 165 patents. The meeting between Dr. Borody and Dr. Hazan proved to be the beginning of a great collaborative relationship.

While the Woolsey fire ravaged southern California, Dr. Hazan received a call from the family of Dr. Finegold, to inform her that she would receive all his papers and books in hopes to continue his work on Autism. Continuing his legacy, she established a new company, ProgenaBiome™,  in January 2019 to investigate the microbiome. ProgenaBiome™ is a state-of-the-art genetic research sequencing laboratory with next-generation whole genome shotgun sequencing capabilities on-site as per Dr. Sydney Finegold’s recommendations. To run this incredible laboratory, Dr. Hazan brought on board Dr. Andreas Papoutsis, a brilliant scientist with extensive experience in assay development and next-generation sequencing. He researched and investigated new technologies for the analysis of BRCA-1, one of the genes associated with breast cancer, CART-19, a therapy for blood cancers, and T-cell receptors. Under his directorship the lab has officially launched with efficient workflow and meticulous processing. 

Through her groundbreaking work, Dr. Hazan has earned the respect and admiration of her colleagues, many of whom have joined her in the quest for a healthcare revolution and helped her create the Malibu MIcrobiome Meeting. While she is working to bring medicine to new frontiers, she believes there will always be a place for pharmaceutical clinical trials, naturopaths, nutritionists, and additional work on the microbiome. She believes that the answers will come not through competition, but rather through collaboration by all fields. Just as the post office still exists, decades after the development of e-mail, better understanding of the microbiome does not eliminate the need for other facets of medicine. She also believes in patient choice; that patients should be able to choose quality of life over quantity if they so desire and have the right to try any treatment of their choosing.

Dr. Hazan has been invited to speak all over the world, including at the Microbiome Congress and NIST. She is working with both to ensure that data generated by ProgenaBiome™ is valid, verified, and reproducible, which she believes can only be achieved through ethical research.

Dr. Hazan is a firm believer that disease can only be understood through precision medicine by focusing on the individual and the changes within. Much like each person has unique fingerprints, no two people have the same microbiome. She also believes in the importance of assessing disease by looking at family. Her overall goal is to understand the microbes that allow us to function, from those we are born with to those that will decompose us when we die. She hopes that her quest for individual microbiome understanding leads to an awareness we are simply a diverse collection of microbes, working together to shape the world.

For more: progenabiome.com / Twitter / Facebook / LinkedIn

Contact: Stephanie Davis, marketing@progenabiome.com

This will change healthcare and make us more aware of our gut microbiome

Dr. Sabine Hazan-Steinberg and the the microbiome

This data will change healthcare and make us more aware of our gut microbiome

Progenabiome, a physician-owned genetic sequencing laboratory, found cutting-edge data on Clostridium difficile (C.diff), a disease burdening 500,000+ Americans yearly. They will present a validated, verified, and reproduced C.diff Assay at The American College of Gastroenterology (ACG) 2019 Annual Scientific Meeting on Monday, Oct. 28, 2019 in San Antonio.

Progenabiome, a genetic sequencing laboratory of the gut flora. Leading the way into the FUTURE by understanding the microbiome NOW. The quest for a new healthcare revolution!
Progenabiome, a genetic sequencing laboratory of the gut flora. Leading the way into the FUTURE by understanding the microbiome NOW. The quest for a new healthcare revolution!

“This data will change healthcare and make us more aware of our gut microbiome,” said Dr. Sabine Hazan-Steinberg, CEO and Founder of Progenabiome. “2500 years later, we’re proving Hippocrates right…everything starts in the gut.”

Dr. Hazan, a Malibu-based gastroenterologist, has 20+ years experience leading clinical trials, many for C.diff. When trials failed, she used fecal microbiota transplant (FMT), following advice from friend Dr. Neil Stollman, gastroenterologist at UCSF and East Bay Center for Digestive Health. She also followed great work by Dr. Thomas Borody, FMT pioneer and Centre for Digestive Diseases founder. Success post-FMT for recurrent C.diff suggested the microbiome holds many answers.

Knowing the C.diff microbe has existed for 10 million years, she questioned why it now takes 50,000 lives annually.

Dr. Sydney Finegold, infectious disease specialist who researched Autism/microbiome for 50 years, recommended she acquire a next-generation sequencer. When he passed in 2018, his books went to Hazan, hoping she could continue his legacy.

In January, she joined pathologist Dr. Brad Barrows and scientific director Dr. Andreas Papoutsis to launch Progenabiome. Their first run found non-toxigenic C.diff in every sample, including those not diagnosed with the disease. Preliminary data shows the C.diff microbe is not transmitted hand-to-mouth as previously believed. It is already in the gut and becomes toxic when something ingested triggers it.

Progenabiome will present this groundbreaking discovery at ACG 2019 (Poster 1027 / Booth 1931) and the 7th Annual International C.diff Conference November 6-7, 2019 in St. Louis.

Progenabiome is investigating the role of the gut flora in various diseases through 11 studies overlooked by New England IRB. Progenabiome’s Mission: to better understand, prevent, and treat diseases by analyzing specific genetic codes of 40 trillion gut microbes. Dr. Hazan believes the art of Medicine lies in our ability to see outside the box and recognize that all microbes and humans are unique.

For more: progenabiome.com / Twitter / Facebook / LinkedIn

Contact: Stephanie Davis, marketing@progenabiome.com

Top 10 WordPress Themes for Real Estate Agents And Investors

Top 10 WordPress Themes for Real Estate Agents And Investors

When you’re building a real estate website with a basic, out-of-the-box WordPress content management system – one of the most important things you can invest in is a well-designed and easy-to-use WordPress theme.

Luckily, there are A LOT of great WordPress themes available for those of us in the real estate industry. Whether you’re an investor, realtor, broker, property manager, landlord or fill-in-the-blank… chances are there’s a solid WordPress theme somewhere out there that can be tailored to suit your specific purpose.

The problem is – most real estate professionals are NOT professional web designers. We don’t necessarily know what to look for in a great theme, and even if we did – most of us have no idea where to find all the best options on the market today.

With this in mind, I’ve taken some time to identify what I believe are ten of the highest-rated, widely-used and most flexible real estate WordPress themes available today. These themes were selected based on five key criteria…

1. High Ratings & Reviews
I’ve used a few of these themes in the past, but not all of them. Since there’s no way I could ever get enough hands-on experience with all of these options, I’m placing a heavy emphasis on the number of high ratings the each of these themes has received. Essentially, a theme can’t make it on this list unless it received at least a 4.5 out of 5 stars.

2. Ongoing Updates
Not all WordPress themes are created and supported by well-respected developers who continually release updates to keep their themes fully compatible with the latest version of WordPress. While this kind of ongoing attention-to-detail is never guaranteed, the themes below are coming from marketplaces and developers that are generally known for this kind of continual updating of their products.

3. Detailed Documentation and Ease of Use
If you’re not overly familiar with the inner-workings of WordPress, it can be a real challenge to figure out how to work with certain themes and get them to display exactly the way you want them to.

Unfortunately, most WordPress themes (even the paid ones) don’t come with much (if any) one-on-one support to get your site in final working order. To the extent possible, this list contains themes that come with some sort of clear instructions and (when possible) support.

4. SEO Friendly
Your choice of WordPress theme can have a major impact on the “SEO friendliness” of your website. The built-in search engine optimization features that come with a WordPress theme can definitely play an important role in your website’s ability to be tracked and monitored by search engines. With this in mind, these themes all come with some element of on-site SEO features that can be used to improve your websites search-ability.

5. Supported Plugins
Part of what makes WordPress such a great website platform is the fact that it can be integrated with plugins. A plugin is a piece of software that can be used to extend the functionality or add helpful new features to your WordPress site.

Not all themes will support every plugin. This is why it’s important to choose a theme that will be able to work with the plugins that will boost your website’s performance to the level you need to serve your prospects and customers.

As found on Youtube

Web Design Edmonton

How to Find the Best Camera Angles

Free Guide! How to find the best camera angles for dialogue scenes: https://wolfcrow.ontraport.com/tl/7 Camera guides, filmmaking and cinematography courses: http://wolfcrow.ontraport.com/tl/8 What’s in my camera bag: http://wolfcrow.ontraport.com/tl/9 Find gear on Amazon: https://www.amazon.com/shop/wolfcrow/ Find gear on B&H: https://bhpho.to/2N3Na21 Watch “Fight Night”: https://youtu.be/CvL75ILHkDo If you want the seven most practical tips to finding the best camera angles, then watch this video. I’ve condensed everything I’ve learned over the last few years making camera analysis videos into this one video; let’s call it the 10-step formula to finding the best camera angles. Your secret weapon, something you can actually use for your film. Download and store on your mobile phone to use any time! Links can be to our affiliates and we might get paid a commission for any purchases you make. Please support wolfcrow and purchase using these links. It won’t cost you extra. Don’t forget to subscribe!

As found on Youtube

Cinematography Edmonton

Stop Making These Social Media Marketing Mistakes

Everyone’s on the social web. But why is it that no follows your account, or you can’t get any traffic on your social profiles? Well you know what? It’s about to change. Hey everyone. I’m Neil Patel, and today, I’m gonna share with you the biggest social media mistakes that you’re making, that’s causing you to not do well. (uplifting music) Before I get into these tactics, make sure you subscribe to this channel. Whether subscribing, following, whatever it may be. That way, as I create more tactics for you to follow, more video lessons, you’ll get notified about them. The first mistake that you need to avoid is posting content too often.

Everyone believes that, Hey, you wanna do well on Facebook? Post 10 times a day. The more you post, the more people will see you. That may work for Twitter, but for most social sites, if you post too much, you’re not gonna do well. You only have a certain amount of people following you. If you keep posting too much information, you’re going to wear them out, and they’re gonna start ignoring you’re content.

Try to post no more than once a day. I’m not talking about live video, or stories, or anything like that. I’m talking about posting a image, or a video, a status update. Try not to post more than one a day. The second mistake that you need to avoid is posting mediocre content. Now that you know you only wanna post once a day, when you do post once a day, that content has to be amazing.

If people don’t like it, they’re not going to engage or comment. You know what? If you posted content that’s mediocre, or you think is great, and you got no comments, or engagements or likes, leave a comment below with the word yes. That way I know you’re struggling with creating amazing content. And think of it this way, if that content isn’t something that you would tell your friends about, or you would share, or you don’t think has a slight possibility of going viral, then, it’s not gonna do that well.

If you’re not sure what great content is, go to Buzzsumo. Put in keywords within your space. It’ll show you what’s popular on the social web already. You wanna use tools like Buzzsumo and Social Blade to come up with better content. That way, whenever you do post, it’s amazing content. The third mistake that most people are making is they’re not leveraging videos. Videos is the future. Facebook. Youtube. LinkedIn. All of these players wanna get your attention, more so than even a live TV. I’m talking ’bout, you know, that big LCD. Technically, you don’t have a big TV anymore, they’re all thin and go on your wall. But you get the point, in which, these social sites are craving for your attention. They want you to be on Facebook, instead of watching HBO, or NBC, or Sky Sports. So, that’s why they want you to upload video content. If you upload video content, you’ll get 2-3 times more engagement and views, than if you just upload a photo or a text update.

The fourth mistake that many people make is they’re not engaging in the first hour. The way most social algorithms work is whatever does extremely well in the first hour, continually goes viral. It’s like the opposite of SEO. With SEO, it’s a long-term game. You release content, you never do well in the first hour. You’re lucky if that content ranks really well after 30 days, or six months. In many cases, it’ll take over a year. With the social web, it’s all about the first hour. So if you have an email list, promote your email list. Or technically, promote that video or status update you did to that email list, that way, you can drive more engagement.

If you have a push notification subscriber list, from tools like subscribers.com, send them to your social profile when you have a status update. That way it gets more views, engagement. And that way, over the next 30 days, 60 days, it’ll rank higher on YouTube. Or over the next 24 hours, it’ll get way more views and shares on Facebook. You wanna push things hard in the first hour it goes live. And the last mistake that I want you to avoid is not engaging. Social’s all about being a two-way street. If you ask me a question and I didn’t answer, that’d be rude of me. That’s how social media works. You need to engage with other people. So when they leave a comment, make sure you respond. Even if their comment is as simple as like, hey thanks Neil. Thanks for leaving this, or creating this video. And if you feel like this video is good, leave a comment below telling me thanks. I really do appreciate it. And you know what? You’ll start seeing me respond to you, even if you just say thanks, or hi. Why? Because social media is a two-way street. It’s important for me to communicate with you, just like it is for you to communicate with me.

And if you communicate more, and you have those responses to every single comment, you’ll find, that over time, you’re gonna get much more shares, views, likes, than if you didn’t engage with your audience. So that’s it. If you stop making those mistakes, you’re gonna get way more traction on the social web. Doesn’t matter if your using LinkedIn, YouTube, Facebook, Twitter, these tactics will help you out. Thanks for watching. Make sure you subscribe, like, share. And again, I hope to see you next time, and giving you more marketing advice. .

As found on Youtube

Social Media Marketing Edmonton

How To Start A Real Estate Business From Scratch

In my video today, we’ll be talking about how to start your very own real estate business… from scratch! Yes, you do not need experience to do so because I will be helping you get started. Watch and listen my friend, all my advice comes from my very own experience of starting my own real estate business. I’ll also be introducing you to some of my acronyms which will be your shortcut for starting up your real estate business. 00:33 Why don’t I just go out there and build my business from scratch? 01:28 OPM – Other People’s Money 02:21 OPS – Other People’s Systems 03:50 OPE – Other People’s Experience

As found on Youtube

Calgary Real Estate

6 Things Your Future Self Wants You To Start Doing TODAY

6+ Things Your Future Self Wants You To Start Doing… TODAY

Life comes at you so fast sometimes it’s hard to contemplate the future. “If you don’t plan to succeed, you plan to fail.” You can’t afford to just drift through life. Your future self may someday look back at how you lived today and wonder “what the heck were you thinking?” Live intentionally to have a better life today and tomorrow. Here are six things that your future self wants you to starting doing today.

Take More Chances  

Stability is comfortable. Risk-taking is what makes you grow and advance. One German study found that people who enjoyed taking risks were more content in life. It’s hard to know what comes first, satisfaction with life or risk-taking. It’s like asking, “which came first – the chicken or the egg?” If you take risks today, you won’t look back in 10 years and ask yourself “what if?”

Stop living to be accepted by others. Do things that you want to do because you find it exciting. Take a chance. Even if you fail, you’ll learn from it. You’ll be in the minority, because most people don’t take risks. You’ll stand out in the crowd as you forge your path.

Taking a risk will make you more successful. Chances are, if you’re trying to better yourself, it’s because you’re not happy with your circumstances. Change is risky. But the only way to escape your current situation is to make change.

Risk-taking isn’t just jumping off into the deep end with any and every opportunity. You have to look at the right options. Be a calculated risk-taker. Maximize your chances by taking more risks than not but weigh your choices carefully while you’re taking risks.

Be Who You Want to Be

What defines you? Matt Damon said, “It’s just better to be yourself than to try to be some version of what you think the other person wants.” Being yourself is easier said than done. How do you find your true self? As adults, we’re often conditioned to be a certain way. There are times when you do need to act responsibly when you don’t really want to. Finding your true self is more about authenticity and individuality. Here are some tips to help you find the person you want to be.

  1. Make a list of your personality traits, both good and bad. Which ones do you want to be known for?
  2. What are your values? Your convictions define how you act in different situations. Are you happy with your values? If not, make some changes.
  3. Stop comparing yourself to others. There’s always going to be someone richer, prettier or more successful than you. Theodore Roosevelt said, “Comparison is the thief of joy.” When you fall into the comparison trap, you lose self-confidence and begin to adopt a persona that isn’t the real you. Someone else’s outside can never be compared to your inside.
  4. Focus on growth. As you become the person you want to be, your parents (or others who knew the old you) may call you out for past mistakes. It can be discouraging to remember where you once were. Bite your tongue and remember that you are trying to be a better person. It’s not where you were, but where you’re going.

Don’t think that your true self is set in stone. Your values, philosophies and personality may change over time. As you become more aware of yourself and others, you may find that you change your political orientation or religious views. You may even find yourself having conflicting points of view as you reflect on society, your friends and family and your own needs.

Accept Who You Are

While you’re trying to figure out who you are, recognize that you are who you are today. Change does not always come easy. It takes time to reshape your personality and values. The persona you try out this year may not be who you are next year. Admit your mistakes and apologize, if necessary. Don’t agonize over the past.

When you do feel remorseful, remind yourself that you made the best decision with the information at the time. Maybe it wasn’t the right choice, but you can’t change what happened. You can only go forward. Make the changes you want to make, but don’t forget to love yourself in the meantime

Stop Worrying About Failing

When you were young, you were taught that failing is bad. Don’t fall. Don’t lose the game. Don’t get a bad grade. Being scared of failing is ingrained into your very fiber. We don’t want to disappoint our parents, our teachers and our leaders. What we’re never taught is “what is the worst that can happen if you fail?”

Thomas Edison had over 1,000 attempts in inventing the light bulb. Winston Churchill failed to pass the entrance exam to the Royal Military Academy at Sandhurst, not just once, but twice. Charles Darwin’s father considered him a very ordinary young man who didn’t have a whit of intellect. These are men who changed history. Clearly, failure didn’t define them.

Your future self wants you to know that it’s okay to fail. Failure isn’t the end of the world. It’s how you deal with failure that defines your true self. You may not get it right the first time. Bet you learn more when you get it wrong, because you have to go back and figure out what went wrong. Pick yourself up. Learn from your mistake. Move forward.

Live Life Fully

Gary Vaynerchuk said, “I’m the happiest because I’m doing exactly what I want to do.” Don’t wait until you get to the end of your life and discover you haven’t followed your dreams. Ask yourself, “what do I need to do to be happy and have meaning?” Maybe you don’t have all the money in the world, but you can choose to do things that make you happy.

Volunteer for organizations that you support. Be kind to your neighbors. Invest in time with those you love. Instead of binging on Netflix, go outside and have a water fight. Get off social media and be social in your community. Take up a sport that interests you. Get enough sleep. See the world in a positive way. You may not be able to change the world, but you can “be the good” in your community by changing one person.

Be Happy

One of the top regrets of the dying is “I wish I had let myself be happier.” Gary Vee said, “The truth is that finding happiness in what you do every day is so imperative.” Happiness isn’t the result of living, it’s a choice that makes it easier to live. Happiness doesn’t find you. You choose happiness. Need ideas on living happy? Researchers have studied happiness and found proven ways to increase your happy.

  1. Smile like you mean it.
    A Michigan State University study found that customer service workers who faked a smile had worse moods that others who genuinely smiled due to positive emotions. One more reason to be authentic and be true to yourself instead of putting on airs.
  2. Take an afternoon nap.
    A siesta after lunch may sound very continental and luxurious, but many European countries shut down in the afternoon to allow workers to take a long lunch break. One study found that naps tend to desensitize people to negative emotions and help them respond to positive feelings. Sleep has many emotional benefits.
  3. Spend time with family and friends.
    Another regret of the dying is not spending time with loved ones. Social connections make you happy. Don’t get to the end of your life and have no one to share it with. Strengthening your relations is much more beneficial than a salary increase in terms of happiness. It’s been shown that helping and caring for others can help you live to an older age.
  4. Go to the beach.
    A UK study found that sea + sun = happiness. A natural environment makes people happier than the city. Get out in nature on the weekend. Coastal and marine locations raised happiness levels. If you can’t get to the beach, go to the mountains or the forests. Enjoy a farm. Go for a drive. You’ll be happier.

Make Small Changes

If you’re dissatisfied with your life today, it’s not going to get better on its own. You have to make changes to get to where you want to be. Making sweeping changes is difficult, so make small steps. Change one thing this month. Once it becomes a habit, make another change. You can be who you want to be. But it’s up to you.

Oncology recruiter

 

 

 biotech recruiting

 

 

How to Promote Your YouTube Video When You Have no Subscribers

You want to create videos on YouTube but the problem is if you don’t have any ad budget and you don’t have a social following you’re probably not gonna have any subscribers if you have no subscribers who’s gonna watch your videos yes I could end up breaking down boring old simple YouTube marketing tips but you know what if you have no money you have no subscribers they’re gonna be hardening you’re not gonna get that grid of results hey everyone I’m neil Patel and today I’m gonna share with you how to promote your youtube video even if you have zero subscribers so the first tip I have for you is take your youtube videos that you’ve created and promote them outside of youtube so here’s the first strategy that we do we go and we take our youtube videos we hit up all the bloggers who write articles similar to the concepts that we’re teaching in our youtube videos and we ask them to embed that video within

their blog posts and when we asked them to embed that video within their blog posts what we found is it helps us get more views to our YouTube videos it sends more positive signals to YouTube and in general our rankings start performing better the second tip I have for you is YouTube is very competitive especially in the English language but outside of the English language it’s not that hard to get views so you want to make sure you translate your video and transcribe into different languages for example this video here is in English but my team uploads the video with subtitles in Portuguese on YouTube they do the same with Spanish in German and tons of other languages by doing that we’re not only getting views in English but we’re then getting views in all these other languages and as I mentioned even if you have no subscribers I don’t really have a ton of subscribers in a lot of regions that don’t speak English but yeah a lot of these regions are growing in my popularity when I look at my YouTube sets just because we’re translating all of our videos by subtitles to all these different countries the third tip I have for you is to leverage your existing audience so let’s say you have a website like I do I have an email list if I create a YouTube video that I know people will love all email blasts from my email list to that YouTube video it helps to get tons more views engagement and of course more subscribers on YouTube starts ranking higher I do the same with my push notification subscriber lists so for example I use subscribers comm to generate more push notification subscribers when I release a YouTube video that I know that you would like to watch I didn’t send out a push notification so I can get way more views YouTube’s looking at a lot of signals and a lot of them are external because if all these external

signals show YouTube that hey people love this content it’s gonna perform better on YouTube as well and the last tip I have for you is if you have search traffic going to your website look at your most popular posts you can see these within your Google search console or Google Analytics look at the most popular pages see which videos you have that are the most relevant to that YouTube clip or video that you’ve created and bed that video into your blog post like I do at Neil Patel calm it’ll help your videos get consistent views in addition to that what you’ll find is it’ll also keep people on your website longer which will also help improve your rankings so it’s kind of a win-win not are you getting more YouTube views but people are staying on your site longer which helps improve your user metrics which improves your overall rankings in Google so that’s it follow those four tips and you’ll get way more traffic to your YouTube videos even if you don’t have one subscriber if you have questions on how you can use these tips or if you’re confused leave a comment below I’ll answer them I’ll help you out and of course if you enjoy the video like share comment and tell other people about it thank you for watching

As found on Youtube

Video Promotion

Promote Your YouTube Video

MY STUDIO MARKETING FAILURES | Grow Your Music Studio

– Hey everyone, it’s Daniel from growyourmusicstudio.com. And in this video I’m going to tell you the entire truth about how I grew my studio to the size that it is. Up to this point over the last year, I’ve written a number of blog posts, released a number of videos, written guides, and really in every way tried to be as honest as possible about what I have done to grow my studio to the size that I have. Here’s what I haven’t told you. This is where the other penny drops. All the skeptics out there that say, “Oh, this is too good to be true.” The skeptical people that say, “Oh, that would never work for me.” I’m going to be completely and 100% honest with you.

A bit of background first and if you’ve read the blog long enough, you know a little bit about my background but I started teaching piano in 2004, I graduated from college, started my own studio, and over the next year fell into a little bit of a funk as I realized that growing a studio to the size that I wanted was not going to be as easy as I thought it was going to be. My goal at the time was to get to 50 students. I graduated mid-semester at the end of 2004 and I thought I’m going to have by the new year, I’m going to have a full studio. I’m going to be at like 40 to 50 students. Well, reality hits you hard, and by the end of the year I had three students. How does that apply to you? What can you take away from this video? Let me tell you about all of the failures that I had because on the blog I have tended to focus on the things that have worked. Let me tell you about what didn’t work, okay? The very first thing that I did, the very first risk that I ever took as a 22 year old or 23 year old, I can’t really remember now how old I was, I think maybe it was 23, the very first risk that I took was that I risked my time.

I started posting and back then, it’s almost defunct now, but back then I posted in Yahoo Groups then I tried to find homeschool groups. Really didn’t have a lot of success there. Moved on from that. The very next thing that I tried was running little ads in small local newspapers, not like the city-wide newspaper but little township newspapers or community newspapers. Guess what? Almost didn’t get any response from that. The very next thing that I tried, because I was at that point almost a year into teaching, I only had I think around 10 to 15 students, tried postcard campaign. Got a business credit card, got approved for a business credit card, and spent almost $4,000 on a postcard campaign. Literally was almost sick to my stomach when I thought about spending that much money and I was thinking about all the things that would have to go right to make this work. Went ahead and did it anyway. Spent $4,000, put it on a credit card, had no idea how I was going to pay it off if it didn’t work out.

Sent postcards to 3,000 houses in my immediate area. Used smart demographics, tried to focus on high income homes, tried to focus on homes that had proof that children were present, and out of that I ended up getting seven students out of those 3,000 homes got seven students. Therefore, it took me, those students came on they joined at the current rate that I was at, it took me almost a half year to pay off the business debt that I incurred because of it but it ended up being a good thing for me because those students came on, it gave me some confidence. It forced me to think more carefully about my marketing of what I was actually going to put on that postcard that got sent out, so it started me thinking. And those students ended up referring more students to me so when I tally it up all told I got another four students out of those relationships for a total of 11 because of that postcard campaign.

That’s a good thing. There were other things I tried. I tried running bigger ads. I tried running ads in parent magazines to varying levels of success. Some things completely failed. I sponsored a baseball team one year, totally failed. And over the course of those first three to five years, I just tried so many different things. The vast majority of them quote didn’t work. Just no response whatsoever. Here is the ultimate point and what I think you could really take away from this is that don’t compare my 2017, my year 13, my year 10 to your year one or your year three or your year five. If you have not advertised before and you’re 20 years into your career and you’re just starting now, if you have not advertised in a big way, if you’ve not tried to grow a big studio, don’t compare your first year of serious effort in advertising to my year 10 or my year 13.

It is just not a fair comparison. You have to go back and look at all the things that I tried that totally and completely failed and look at all those failures, all that money spent that I got no return on, so to speak, you have to compare my beginning to your beginning. And the truth is, just two thoughts here at the end, is that one I didn’t have someone like this, I didn’t have a video to watch about how to grow a piano studio successfully. It is very possible that you could learn from all my mistakes.

You can learn from the mistakes that have been made by people in the piano teacher groups on Facebook or people in your local chapter of MTNA. You can learn from those people and perhaps your growth curve can be accelerated much higher than mine. There is a particular person that I worked with last year, I wrote about her on my blog, she came to me, she had 22 students, and she blew up to almost 50 students in 12 weeks because we took all the knowledge I had and applied it to her situation.

Here’s what I’m getting at. If you follow the advice of this blog or follow the advice on other blogs, marketing blogs or other blogs that talk about how to grow a studio, if you join programs that are out there that are support groups for piano teachers where you’re really getting serious about growing your studio or growing your music school, it is possible that you don’t have to wander around in the desert for three to five years like I did at the beginning of my career and have all those failures. You can cut straight to the thing that works. I didn’t have that advice, I didn’t have those voices in my life. They just didn’t exist on the internet back then. All you could do was go out buy a book, take the advice and hope it worked. Hoped what you were doing was correct. Now there is so much support. You could come to me. You could come to people in Piano Teacher Central. You can go to other bloggers who might be willing to help you.

Say, “Hey this is the advertising campaign that I ran.” “It didn’t work.” “Why do you think it didn’t work?” They might be able to tell you. I didn’t have that kind of voice. Focus on what you have. Focus on what you’re doing. Stay committed to it. Love the journey. Love learning about how to become a better business owner. And the long term effect of that, the long term effect of that patience is that you’ll have incredible success. Have a good day and I’ll see you in the next video. .

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