How to Choose the Right Digital Marketing Agency for Your Business
In today’s video I’m going to share my 7 best tips to choosing the right digital marketing agency for your business. You want to get more traffic, but you don’t have the time to do your own SEO or your own digital marketing. What should you do? The obvious answer is you should hire a digital marketing agency, but you know what? If you just hire any digital marketing agency out there, you’re going to lose money. In this video I’ll share with you how to hire the right digital marketing agency for your business.
. I recently had the pleasure of interviewing Amanda Tress, an inspiring female entrepreneur who gives back by empowering women in business. She talks about her path to success, the weight loss program she created, and how she’s been able to make her brand stand out from the rest within the fast-growing, saturated fitness marketplace. When she started her weight loss program three years ago, she received a great deal of negative and hurtful criticism. Back then the idea of intermittent fasting – now a mainstream nutritional tool – was seen as unproven and intimidating to many people. Despite the criticism, Amanda stuck to what she knew to be true from her own results and those of her gym clients.
She was able to successfully market her brand, make it stand out from the rest, and build a seven-figure business that continues to grow and thrive. These days, Amanda is empowering women in business with her micro-influencer and train-the-trainer models. The micro-influencers Amanda works with typically have from 3,000 to 10,000 followers. She partners with women in complementary industries, simultaneously helping them make significant income in their own businesses and having them spread the word about her brand. She doesn’t sponsor or compensate these influencers – the endorsements these women give her are genuine. Amanda’s training model also makes her stand out from the rest. She teaches other fitness professionals the science behind FASTer Way to Weight Loss®. She shows these newly certified coaches the ins and outs of her program and sets them on the path to building their own fitness businesses. Further demonstrating how Amanda Tress is empowering women in business, she will join us as a speaker at this year’s Brilliant event: https://inspiredliving.tv/brilliant/
http://www.ted.com Facebook COO Sheryl Sandberg looks at why a smaller percentage of women than men reach the top of their professions — and offers 3 powerful pieces of advice to women aiming for the C-suite. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10
Everyone says it’s hard to make money and that you need money to make money that’s a bunch of today I’m gonna share with you how I built a six-figure business in 90 days using Facebook ads and how you can to sign up for Facebook ads yeah you may say oh I need money to do that no you don’t credit cards are net 30 that means you can spend money on ads and then you can pay it off as you’re getting the revenue and the beautiful part about this is as long as you call the tips and the tactics that I’m gonna share with you and I’m going to share with you stuff I’ve never revealed before you’ll be able to make money quicker than your bills for your ads are gonna be coming in so here’s the first thing you need to do sign up for webinar Jam webinar Jam is a webinar software that allows you to educate and sell people online you’re seeing all these ads on YouTube and Facebook for people saying register for my webinar why do you think they’re doing them it’s because it’s an easy way to make money and I hate to say it
most of people who are doing this suck at everything other than selling on the webinar they don’t really have that many skills why don’t I do it anymore I don’t care for the money but I’ll share with you how you can do it step-by-step so the first thing as I mentioned signed up for webinar Jam webinar Jam is a software that allows you to a webinar and sell on there they also have this other software called ever webinar which you’ll also need and that allows you to do a webinar once but make it recorded so that way your webinar continually seems like you’re holding in you in every 15 minutes so people can sign up and then join your webinar so now that you got your webinar up and running and going create a webinar the webinar could be on anything how to create an Amazon business how to do something that you’re good at something that other people want to learn so with your webinar the first part is educating the first 30 to 40 minutes of your webinar presentation should be educating showing tips techniques strategies that they haven’t seen before and then after you did that you’re like hey do you like these
techniques did you think they’re amazing there are actually amazing techniques but I have ones that are way would you like to hear those do I have your permission and the reason you’re asking their permission is because you’re asking them hey can I sell you something in other words right because once you get permission people are much more likely to stick around and hear your pitch then you want to go into your offer what are you selling you have to create something right it could be getting rid of your back pain you’re like oh well the real trick is a B and C and I don’t you have this course and here’s what it teaches you and here’s the benefits that you get from it and best of all you get the results either faster or with less work people want to pay for speed and automation and then you want to sell it to them on the webinar sell it to them for a price the price could be a thousand bucks usually you want to have somewhere between 500 and a thousand five hundred but the price that you choose has to be discounted so if you’re selling it for five hundred the original price needs to be two thousand three
thousand or whatever it may be but you can’t just make up a price for being like oh it was ten grand but now for you it’s five hundred bucks no one’s gonna believe that you have to show if you’re saying it was five grand you have to show five grand worth of value and then when you sell for 500 bucks people are like oh my god this is a steal why wouldn’t I buy this that’s how you sell at a lower price plan to get everyone to buy buy buy with webinarjam you can also put a countdown clock right in their settings they break down that you can put a timer when you put a timer it tells people that this offer is only valid till the end of this webinar or the next week or whatever you decide that you want to end up using and when you do that people know time sensitive and when it’s time sensitive they’re much more likely to buy instead of thinking if they want to buy now that you got the webinar up and running you want to
drive traffic through webinarjam you can just throw up a landing page get people to opt-in you want to keep it really simple maybe have an image of you tell people what they’re gonna expect on the webinar and then opt in and then when there’s an opt-in you can use Twilio Twi L IO which is a text message integration and using Twilio people will get a text reminder and they’ll start joining and then as they join they show up to the webinar you’ll start getting sale but here’s the thing even though the webinar is recorded you can have people in the webinar chatroom responding to comments and engaging and here’s what no one tells you the more people engage with you the much more likely they are to buy and we did an analysis and we found that people leave a comment are more than three times likely to buy than people who don’t leave a comment in the chat room so engage with people as much as possible because the more they comment the more likely they are to buy and when you’re having your webinar timing so when they can sign up and listen to it make sure you have a webinar that starts every 15
minutes remember it’s recorded you don’t have to be on the webinar every 15 minutes instead other people can just join whenever they want that means when you’re sleeping you could be making money also people mean when I’m making money even when I’m sleeping right so as long as you have your webinar every 15 minutes you’ll get the most people signing up but you’ll also get the most people showing up to the webinar and as you do that if you get a hundred webinar registrations you should get at least one sale if not three sales and to give you a rough idea I was selling a thousand dollar product for every hundred webinar registrations I would get three point six sales and roughly twenty percent would refund I would still make well over two thousand dollars and for those hundred webinar registrations in general I would be paying six bucks per webinar registration so that means I’m spending six hundred dollars to make more than two thousand dollars right I don’t know what the exact math works out to but I think it’s around like two thousand five under two thousand eight hundred after
refunds or even three grand whatever it may be but the point I’m trying to say is the math works out really well you can do this on Facebook Ads right away and the ads you show on Facebook they need to be video based the more video ads you do of register for this webinar if you’re much more likely to convert better than if it’s just a text-based ad so do video based ads and your videos should have subtitles because not everyone has their speakers on so they can’t hear you but they can read and with that video ad make sure you put at least a few blocks of paragraphs on the benefits what learn and that video should break down what they’re gonna get a lot of people will go and check out but they won’t buy you know this most ecommerce that’s more than half the people don’t finish their checkout put a remarketing pixel on Facebook and show them a video ad of what they would have got if they join and you can give them one last chance and what that happens is those people will watch that video and they’d be like oh my god this is what I’m gonna get if I join a lot of your sales will come from that and then the last trick I have for you is do a $1 trial so for all the people who don’t by being like look the main reason and buy his poly because you’re concerning you’re not sure if it’s worth the money I know it’s
valuable so much so that I’m gonna give you a glimpse of the product maybe like a week or a little piece of it for a $1 trial and then after that it’s gonna cost X dollars per month and I’ll even email you before the $1 trial is over so if you’re not happy you can cancel and by doing that you’ll get another 15% in sales follow those tips and you can start generating money from your webinar and here’s the beautiful part you don’t have to create a product right away you can start selling and then deliver your product within two weeks or 30 days just make sure whatever you’re selling is really valuable don’t put your name behind crap don’t be one of those YouTube and Facebook people who are just selling people to make a quick buck provide value you’re gonna feel like a sleazebag if you’re just out there to make a quick buck really care about people and give them something that they can’t complain about and even if people want their money back 60 or 90 days from now even if it’s past your 30-day money-back guarantee give them their money back don’t be greedy it’s all about helping people out now I know this is a lot of information and every type of webinar changes per product and if you’re not sure what kind of webinar you should be creating or how to go about it just leave a comment with your questions and I’ll be there to respond and walk you through it make sure you also like the video because I’m helping you out subscribe to the channel and I look forward to seeing you in the next video and helping you grow
Social media management can be confusing, frustrating even. Living in our highly digitized modern world though, it is a necessary component to every successful marketing campaign. That’s where we come in. Our expert digital marketing team is made up of graphic designers, web creators, copywriters, SEO experts and marketing masters. Put together, we are the social media heroes that your company is looking for, ensuring that your online content makes it in front of the eyes of the right audience at the right time, generating more leads for your business and creating better growth potential for your brand.
Proper social media management isn’t about throwing a whole bunch of content out into cyberspace and then forgetting about it. We make no assumptions about the performance of your social media platforms, instead we carefully monitor them and analyze the data in order to know where we are performing well and where we can use to work a little harder to garner a better engagement from your audience.
Some of the highest paid public sector employees in 2018 left their positions over the past year, as a new pay grid was phased in for Alberta post-secondary presidents and senior staff of agencies, boards and commissions.
According to salary information released Friday, David Erickson, former president and chief executive officer of the Alberta Electric System Operator, was the top earner last year, with a base salary of $925,997 and benefits of $11,535, which added up to $937,532 in total compensation
Guy Kerr, former president of the Workers’ Compensation Board, came second with a base salary of $730,214 and $177,635 in benefits, which totalled $907,849.
Both men left their positions in 2018.
Jim Ellis, president of the Alberta Energy Regulator, earned $570,640 in salary and $121,761 in non-taxable benefits for total earnings of $692,401 last year. Ellis left the AER at the end of January.
Mentors can serve several different roles in helping you learn the essentials more quickly. In some cases, providing a quick tip can be solid gold in becoming proficient or knowledgeable about an activity; and that information might have taken much longer to acquire on your own. In other situations, a mentor might feed you a constant stream of support and encouragement to help keep you on track. Without directing you, a mentor can simply offer guidance that will help keep you on the right path to avoid career pitfalls which might derail your drive to success.
Mentors also serve in the role of a sounding board, willing to listen and to offer their own recommendations to you. This can be far more important than it sounds, yet quite often in life, all you really need is to get something off your chest and relate it to a sympathetic colleague. Their feedback and encouragement will be enough to keep you going, striving to achieve your objectives. A caring mentor who is genuinely interested in advancing your career can show you how everything you learn on this job can be put to use somehow on your next one — in other words, how to extract the greatest value from all your experiences.
If a mentor has done a good job of guiding you, you will have learned some of the most important lessons for your career and for your life. This learning will then put you in a much better position to become a leader yourself, when the time comes. What you’ve learned along the way can become immensely useful in helping you guide the lives and careers of others, and you will be armed with the knowledge you need to earn ever increasing responsibility and create greater success.