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What’s up guys Jason Wardrop here in today’s view I’m going to show you guys the top real estate marketing ideas for brand new agents had absolutely no money And so if you’re just kind of looking to get started in the game I want to be able to help you out with some ideas that I would go through and do if I was a brand new agent with absolutely no money alright, so Also the winner from last video like I said guys I’m giving out my free Facebook Ads course to one lucky winner for people that comment down below and I’m gonna pick my favorite comment every single video and the winner today was Brandon Haslett and Brandon saw I post his comment down all right up here And and he was like this video actually was inspired by his comment so Brandon’s 20 years old He’s saying that he goes and he knocks doors every day I think he was like try to make 10 or 20 contacts every single day.
He’s like look. I’m a new agent I you know don’t have a lot of money go through put into marketing It doesn’t matter if you’re 20 30 40 50 whatever like sometimes when you’re skins start You don’t have a lot of money to go put towards advertising or Zillow leads truly leads or any of that other stuff So I just want to share with you guys some of the things that I would go through and do and some of these success stories of Has based off of this little strategy that I’ve got for you guys right so number one.
Okay? I would go through You’re watching this video right here on YouTube I would go through and start your own YouTube channel right now really quick guys before you’re like Jason I I don’t want to start YouTube channel it takes too much time too much work and You know I can’t go through and then shoot a video. I’m scared to be on camera really quick guys I want to show you guys a few different agents who didn’t start too long ago and they have absolutely explode their brand and They just get leads like almost like endless leads coming to them right so this is right here. This is Graham Stefan He is a realtor in the stuff. I think his South comes Southern California’s sorry I can’t even talk right now Lily this guy’s he’s got over a hundred thousand subscribers now if we come over here now I think he started a couple of years ago, but he’s just been consistent with it, right So it says one year ago guys look at that one year.
He has over a hundred thousand subscribers and so This is one person I’m like okay this this is a huge brand that he’s very Consistent with the he’s shooting videos like every you know a couple videos a week, but for here’s another one Loida right here She says new videos weekly, so it’s like if you don’t have time to go through and shoot videos non-stop then you know you can go through and shoot it like maybe once a week two times a week three times a week and the great thing about YouTube guys Okay If you guys been following me for some time now and also add a link to a video that I created of how to actually Rank your YouTube videos, and I go through step by step everything I do not see your not gonna rank every single one But I’ve got a channel That I start in the dental space that has well over a million views and I started out about seven years ago And I still get twenty to twenty five thousand views every single month at like like today guys every single month Without even doing anything.
I having to touch that channel for like four to five months. Okay, so the great thing about YouTube is One you can go rank for different keywords, too It’s a hundred percent free organic traffic as people going through Just typing in a little search result and I’ll tell you guys some of the different things to cert or to make the videos about Here in a second, and then you know when they see your video They see you on camera and so it builds a deeper bond. They’re like okay You know this this Lloyd a person or Jason person whoever it is you build a deeper connection with that person alright? So here’s another one brian kocel is so so loyal. She’s got twenty thousand almost twenty one thousand subscribers Brian’s got sixty five thousand, and then here’s another one chaste, and he’s got a little over five thousand So you don’t have to have a massive channel right you can go through and have a small Channel and just if you like go through start making a video two videos a Day, then you start to be found on a Google search engine It’s a hundred percent free and the nice thing is you make a video today? Five years from now that still is gonna pop up in the Google search and engine the youtube search engine Just like what’s going on with my dental YouTube channel right so for example right here Chaston right here Let’s say you use the keyword hey, the top real estate agent in Dallas right look down here He’s not the very top but says hey meet chats in Dallas real estate agent Okay So you can say hey? you could target keywords like top real estate agent in Dallas or Hey, how to sell your home in Dallas and obviously it depends on like what city you’re in so like if you’re in Omaha, Nebraska like the top realtor in Omaha, Nebraska And when you go through if you’re like trying to rank for like the the keyword top realtor That’s gonna.
Be pretty hard right cuz there’s gonna be a ton and ton of people I think there’s over two million agents in the United States They’re gonna be trying to rank for that keyword right But if you go through and say hey top realtor in your city your state There’s gonna be a lot fewer people actually on YouTube and even I’m trying to rank for that right or you know hey how to sell your home in Dallas or how to buy a home in Dallas or whatever city that you live in right So those are some really good keywords to go through and target and as I mentioned guys It’s a hundred percent free organic traffic.
You don’t have to go through run as towards this obviously This is a little bit longer term strategy, but you can combine it with like for example Brandon. He’s knocking doors every single day That’s a little bit short of term strategy right, but then you can go through and be shooting these videos I’m just different topics like look right here Chasse. I’ll just show you guys some of the different videos He does and this is a good way to get ideas is go find other Agents that have YouTube channels and see what types of videos are shooting and that you’re basically got unlimited content, right? So right here, let’s see. It’s a hard being a realtor my success in the real estate business He’s got a video on his listing appointment real estate agent daily life You know you could just come over here and click videos and you’ve got all the videos that he’s done You’ve got all the videos that Bryan’s done that Lloyd has done This Graham’s done And there’s a ton of other agents doing the same type of thing now Graham gets a little bit into like the investing stuff And he even talks about bitcoins some of those other hot topics which is probably why his channels growing a little bit faster, but guys even with this smaller channel like 5,000 subscribers You can get massive results like even if you’re skinny started, and you only have like 50 to 100 subscribers You can still see some pretty good results because you start showing up in the Google and YouTube search engine right ok So that’s step number one guys.
I would go through start a YouTube channel start branding yourself Okay, especially like Brandon if you’re 20 years old man These videos are gonna be live for 10 to 20 like when you’re 30 or 40 years old these are going to be There where you can go through and still be bringing in business right it’s really good to start this right now Okay, so then also another thing you want to do is let’s say. This is your video right here I don’t know whose video says. I’m just gonna click on. Oh, that’s a this not even a video. How did they okay? Let’s see let’s go. Let’s get okay Here’s a YouTube video right here, okay, so let’s say you got this YouTube video right here what you’re gonna Do is you’ll have a link down here to some sort of landing page now if you guys watch my previous trainings I talked about landing pages if you guys have no idea what I’m talking about I’ll also add a link to another video Talking about the easiest way to go through and generate leads online and you add a link to that landing page to get their person’s Name phone number and email address to go through and grab that contact information right have some sort of call to action some sort of Giveaway that you’re doing on the channel Then you could also leave a comment down here with a link to that landing page right now Once you’re going through you’re grabbing all this data You’re building your network through this landing page getting more leads and all that stuff what you want to do is go import them into some sort of CRM so Here’s the Arsenal CRM right, and if this works for any CRM that you’re using obviously this is the one we use here You can go through and import your contacts you just choose a file pretty soon.
We’re actually gonna be integrated 100% with Gmail with Google contacts So you can just go and seamlessly sync those and then what we do is just put them on a drip campaign Okay, so in this messages section what we have is We’ve got these pre-built templates of these are the bimonthly updates right so every 15 days You’re going through and dropping an email on them so that they’re just kind of like remembering who you are remembering the brand and all That stuff and then what we can do is over here once.
We’ve imported those leads We just select all those leads And we say hey and roll the leads of the sequence choose the sequence say buy monthly updates hit enroll leads And they’ll be enrolled automatically into that sequence, and if you look at that Obviously, this is a demo account, but let’s say you’ve got a hundred leads right or 500 or a thousand leads And you’re just and rolling all those people in the same sequence so every 15 days you’re dripping on these people with real estate Specific content we’re building your brand or let’s say you launch a new video, and you want people to know about it You go through in your CRM create a new email so come in here say Hey create an email and go blast out an email to all of your contacts saying hey I just shot a new video or I’ve got a new listing or I’m doing an open house or doing whatever and You’ve got endless content And this is a really nice easy free way to go through and brand yourself As you’re just getting started alright, so anyway guys Hopefully you like some of these real estate marketing ideas for brand new agents.
If you have no money. Just getting started This is exactly what I would do if I’m just going and getting started and yes It sounds like it could sound like a little bit of work Okay, but it sounds like maybe not the fastest process, but guys you know in five years No matter what you do you’re gonna be five years older right so if you go through and you start right now And you just get it done and just go start in five years You’re not gonna be looking back with regrets right in five years. You’re gonna be looking back and look Oh, man Look at that that personal brand like that business that I built That’s gonna. Be able to serve me for years to come when I’m thirty thirty-five forty You know all those different ages cuz like you’ve built that solid foundation And you’re not just looking for the quick fix right so anyway guys. Hopefully this video was helpful If you guys are brand new here make sure you subscribe I want you to video every single day how to generate more leads make more money and grow your business and also as As promised guys the top comment so comment down below the top comment I’m gonna be giving out to my free a Facebook Ads course, so It’s not free, but I will be giving you to my Facebook Ads course for free so go ahead comment down below Let me know what you guys think let me know other topics that you guys be interested in learning more about And with that said guys, thanks so much for watching, and I will see you all tomorrow
On Pinterest, the social platform built on beautiful, shareable imagery, opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces. For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine. Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic, and resulting visits had the third highest average order value. Also, according to research done by piqora, sales and traffic from Pins can occur long after the item is pinned.
In fact, 50 percent of visits happen after 3 and a half months, which respectively, is more bang for your buck than twitter or facebook. The reasons for using pinterest for your business are impossible to ignore. In this video, we’ll show you seven concrete methods, that you can use to drive sales and traffic with Pinterest.
One, Use Rich Pins – Rich Pins are enhanced Pins that make your images even more shoppable because they contain additional information right inside the Pin.
There are five types of Rich Pins – Movie, Place, Recipe, Article and Product. And Online retailers can benefit from Product Pins because they include real-time pricing and stock availability. Rich Pins can also improve click through rate and discoverability of Pins, by making them eligible for Pinterest’s own curated feeds. Another advantage of Rich Pins is price
notifications. If you reduce the price of your product, customers who Repinned that product image will receive an email from Pinterest notifying them of the price drop and prompting them to buy. Also, if you’re using Shopify, we have partnered with Pinterest to automatically enable Rich Pins for our merchants. That means any images Pinned from your product pages will now be published as Rich Pins. To enjoy the benefits of Rich Pins, be sure that you sign up for a Pinterest business account. Two, Pin Smarter – Knowing what types of images work best on Pinterest is extremely important. I’m sure you’ve all heard of the importance and impact of great product photography and pinterest is yet another place where it can really pay off.
Shopify store Sycamore
Street Press, for example does product photo shoots and creates blog posts specifically to create highly pinnable images that will draw people to their sites from pinterest. Most months, Sycamore Street Press gets most of its referral traffic from Pinterest over any other source. Another great example is Designer Moorea Seal, who has built an audience of over 900,000 on her beautifully-curated Pinterest account, which is responsible for 50% of her store’s sales. Her approach is to provide “Clear, clean product images on a white or light grey background plus an editorial view of products either in a natural environment or on a person to give customers two styles of photography options for pinning to their boards.” When shooting and choosing photos for
your product pages, strive to make them highly Repinnable.
So, What makes an image Pinterest-worthy? Well, let’s dig into the data: Keep it Anonymous – Images without faces receive 23% more Repins than those with faces. Use Color Wisely – Pins with multiple dominant colors are Repinned times more than those dominated by a single color, and red images fare better than blue. Image Size – Images on your product pages should ideally be at least 600 px wide with the optimal Pin width being 736 pixels wide, which is the maximum display size. Taller images are more likely to be Repinned. Listen – Pay attention to your analytics, either through your Pinterest business
tools or via other apps like Piqora, Tailwind, or Curalate.
While summer salad recipes and DIY treehouses may have high virality potential overall, be relevant – find out what resonates with your audience specifically. Timing is Everything – Pin and engage when your customers are doing the same. The time periods 2-4pm and 8-11pm are roughly the best times to Pin, but it can depend on where and who your customers are. We’ve also linked to some Pinterest research which suggests that certain categories perform better on specific days of the week. You Need a Blog – A blog is the perfect place to create beautiful content for your pinterest boards. We’ve linked to a great article in the description of this video that will help get you started creating a blog that pinterest users will love. Three – Sell the Lifestyle. Create boards around lifestyle themes that include your products, rather than just product boards. Great brands understand their customers and the kind of content that they crave. Inspire your audience, don’t just sell to them.
“A Great Outdoors” board for example will be much more compelling than a board that simply highlights the outerwear your brand carries.
Holly Castro for example, of Charm & Gumption fills her “For the Home” Board with curated pins that complement her own products, which are peppered throughout. Nordstrom takes a similar approach with their “Pick Pink” Board, which is entirely dedicated to the rosy hue. It’s filled with hyper-feminine picks from around the web – with subtle inclusions from Nordstrom’s own offerings. After all, 92% of all pins are made by women. Four – Piggyback on Popular Content. While you should use caution when pinning content simply based on viral potential, you shouldn’t ignore opportunities to tap into the most popular pin types and search terms if they’re actually relevant to your audience. Here’s a great example. Sony Electronics, has a product category that doesn’t rank high on the list of popular categories.
So, they’ve cleverly jumped on the virality of cute animals and humor to create their board “I Can Haz Gadgets”. Consider your audience. Are your customers
predominantly men? Well, your slice of the Pinterest pie is smaller, so maximize your efforts. Create boards and pin content in the categories of photography, art, design, and home decor. Do you sell food or beverages? Develop easy recipes containing your products. Are your products related to fitness, health, or beauty? Pin aspirational and inspirational content with quotes. Is your ecommerce store a source for tools, craft supplies, or fabric? Use them to create DIYs and tutorials. Remember, a pin can contain your
products and a link to a step-by-step tutorial on your blog. Five – Run Pinterest Contests. Contests are a great way to increase engagement on Pinterest. When done well, and within the platform’s parameters, Pinterest contests can drive sales and traffic for your ecommerce site. Travel website, Jetsetter for example, used contests to effectively increase site traffic by 150%. We’ve linked to that case study in the description of this video. Brands, however, should pay attention to Pinterest’s contest guidelines. Certain types of contests are not permitted, nor is spammy behaviour.
Contest these tips: Make it Worth it – Forever 21 asks followers to create an entire board, but puts a $1000 gift card on the table as incentive. Get Inspired – Look to other brands for contest ideas that might work for you. Use an App – Apps like Gleam.io, Wishpond or Woobox can help organize your contest and host it on your site or Facebook. We’ve linked to a few of these in the description of this video. Six – Leverage the Power of Influencers.
Partner up with Pinterest influencers and bloggers to give your product some clout on the social network. Many brands get access to new audiences by inviting Guest Pinners to create boards on their accounts. Often, influencers will charge a fee for this service, but social media love in exchange for your product may be possible, too. Choose to work with Pinterest users whose audiences resemble your desired customers. Martha Stewart Living for example strategically partnered with the mommy bloggers behind Cool Mom Picks.
Seven – Engage Your Community. Involve your community to help increase engagement. Group Boards can be comprised of many contributors – customers, staff, a select group of influencers – or can even be open to anyone to join. The contributors to your group boards become brand ambassadors, creating content on your behalf. You can also encourage your customers to share images of themselves with your product. This is an especially useful tactic for fashion brands to gather alternate, accessible images of products worn by real people. Fashion brand – The Whitepepper collects customer photos via email and features them on their “Who’s Wearing The Whitepepper” board. All pins link back to the brand’s ecommerce store where Pinners can shop the looks. There you have it – 7 methods that you can put into practice with your business.
Be sure to keep us posted on your progress and if we missed any tips or techniques that you’re using to reach your customers on Pinterest, please share them with us in the comment section. If you’re looking for more tips and tutorials on starting or running your business, be sure to subscribe to our youtube channel. Thanks for watching. .
You know what time it is it’s Q&A Tuesday time Beth the owner of taste selects cupcakes in Virginia right Marie I’m exhausted frustrated and finished with my cupcake store I have owned this business for six years and of course I have the most incredible cupcakes ever all caps but the problem is I have no idea how to market my local business I am the only Cupcakery in my whole area what yes only I’m a 39 year old mother who juggles life very well but marketing who and what we are I suck at she really wrote that I suck at one day I would love to have stores across the
country but not if I can’t even convince my peeps in my small town any ideas first up Beth I want to congratulate you for running your cupcake business for six whole years especially since you kind of suck at marketing as you say but girl you better come correct because you ain’t the only person selling cupcakes in Lynchburg Virginia momma did some research and there’s a little shop called sweet Stella that is
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Top Recruiting Metrics That Every Manager Should Have On Their Dashboard
You’ve just entered the back half of the year, and whether it’s 2019 or 2030, it’s still time for a mid-year review of your recruiting metrics and how your team has fared since the beginning of the year.
Previously, our team created a list of the top hiring metrics that every manager should have on their dashboard. You can see that information here. While we review these metrics constantly, we take extra time to review them at the end of June to ensure we are providing the highest level of service to our clients possible. We look for trends that could mean changes in the market, we look for best practices some recruiters are using and implement them company wide, and we look for gaps in our training that have to be fixed in order to reach our goals for the year.
This is not only a recruiting exercise. This is something that can and should be done in every sales environment across every product or se
– On this episode I talk about turning points, content, real estate, and chugging. (upbeat music) You ask questions, and I answer them. This is the #AskGaryVee Show. (upbeat music) Hey everybody, this is Gary Vay-ner-chuk, and welcome to Episode 36 of the #AskGaryVee Show. Fun fact about the number 36: it’s the last time I’m doing a fun fact about a number. – Barry asks: “Gary, love to hear your opinion on whether a PR company or a person should be
overseeing social media for a business.” – Barry, great question, and before I even answer it, I just want to thank you for being a long time interactor friend with me. I don’t like using the word fan, but I say it sometimes, it just slips.
Barry, I’ve always enjoyed our conversations on Twitter over the last four years, so thrilled to have you on the show. I think I know where you’re going with this question, which is the notion of, VaynerMedia was built on coming into companies and taking the social media away from PR companies. Some of the bigger PR companies in the world right now have built out social media departments and they’ve done a nice job, to varying degrees. I wanted to answer this question because I want to get people around the psychology of the difference between PR and social, and why I do think that, of course there’s people, hundreds of people in this company have worked in PR before, so there’s some great things about PR. Being able to handle pressure, the speed of it. The difference though, is PR is very B2B.
When you’re a PR person and you’re working with a client, the Yankees, you’re trying to get them press in the New York Times, The New York Post, ESPN. You’re working directly with a human being who’s the gatekeeper to make a decision.
When you’re doing social, you’re dealing with all the fans, and it’s much more B2C. So I don’t have a problem if a PR person or company is doing the social for a company or individual, I just want to make sure they have a different gear in their brand understanding, brain, not brand, but that was an interesting slip-up.
I just want to make sure they have that gear to know that they need to be looking at this as a B2C game, versus the B2B game that is PR. – eastcountytoday says, “Gary, love the iTunes touch. When was the moment you knew you would be okay when starting your company?” – East County, right? That’s a little bone thugs reference to episode, I can’t remember. East county, the moment I knew that I was gonna make it was the first day I walked into my dad’s liquor store. And the reason I decided to answer this question
and trying to find value for everybody watching other than me bragging about that I had the bravado from day one was, the notion of not even worrying about that moment. Meaning, one of the biggest things that I’m trying to teach, I’m turning a lot today. One of the things I’m trying to teach all my management here at VaynerMedia, and all my founders in my start-up investments and my co-founders in companies that had meeting with my co-founders at Resy last night, the number one thing I keep telling everybody is to not worry about the things that don’t matter.
Worrying about or trying to figure out, this is the moment when I made it, is something that I think cripples people, and I just don’t even think about those things. I could answer this question two ways,
which are the two right ways, which is one: The moment I walked into my dad’s store, because I had that confidence, or I could answer the other way that’s equally as true, pulling on both sides like a bridge, which is, I haven’t made it yet. They both are right, and the truth is, outside of this question, I don’t think about it at all, ever, period. And the reason I’m answering the question is because I’m trying to get as many of you who are watching the show right now to not worry about those things. Worry about executing, worry about feeling good about your life, don’t worry about making it. Because making it is an outside force. The inside force of you just doing it is what you should be focused on. – Kyle asks, “Gary, is there a way to drive traffic to a
website when posting content directly to Facebook?” – Kyle, yes.
(bell ringing) As you can tell, that Facebook post on my fan page drove a crap load of traffic to my Medium article, which is content. I answered this question because I wanted to show you raw details because I think raw details is even a deeper version of this show, and I continue to try to go deep within myself to really drive you value, especially because this is only a 50 episode experiment. Just kidding. And so, the answer is absolutely. Facebook is actually probably one of the biggest drivers of content awareness outside of itself to other destinations in the world right now, so the question is, how do you do it organically, how do you do it in a paid, targeted way? What I
just showed you was organic.
I have a pretty big foundation of 150,000 fans on that page, but there’s people that I’ve seen post content that have 800 fans, and enough people shared it and enough people liked it, enough people commented it and shared it not only within Facebook but outside of it, that it created fire. Facebook is content awareness infrastructure in a 2015 world. So not only is there a way, I think it’s one of the singular best ways, and so I would highly recommend making an investment in Facebook fan pages, recognizing the distribution opportunities that it creates for content you’re putting outside of its network. – Hey Gary, I’m a realtor, and our team puts out a lot of video. (bell ringing) – Ha, the ding. – In Episode Eight you said it was important to put up daily content, so my question to you is, if you
were a realtor, what kind of daily video content would you produce? – So that was a tremendous video. Let’s all at the VaynerNation pay attention to multiple things, including he was wearing the R.O.I. of your mother T-shirt, the fact that he dinged the jab-jab-jab in the background, a random man walked by in the background, which is a reference to some of the stuff we’ve done on the show.
If you’re listening on the podcast, I highly recommend you go to YouTube and watch this episode just to watch this video, ’cause it was tremendous. My answer is very simple. If I was a realtor, the thing that I would do more than anything is actually review the area around the places where I sell homes. Let me explain. If I’m selling homes in Millburn,
New Jersey, I’m putting out a daily piece of content reviewing the school, then I’m interviewing the individual teachers if I can get access to them, then I’m reviewing every local business, the Subway shop, the wine shop, then I’m interviewing literally people that have lived in the neighborhood for 50 years.
I’m putting out content to make you romantic around the stories in the area, because people pick them for utility. What I mean by that is, convenience of transportation, how quickly from the office, but they also pick because of the school systems, and there’s a lot of data out there on that, but how about making it a little warmer and interviewing Miss Robinson the third grade teacher,. And then obviously kind of the amenities around it, the playground, the best stores. I remember a realtor telling me that people moved to Short Hills because of Wine Library.
I thought that was cool.
It felt like such an anchor to that area. And so what I would do is daily content on the 20 mile radius or 10 mile radius around the area where you sell the homes. The stories that are tucked away in the businesses and the school system, and the iconic neighbors that have been around forever, those stories are the narrative that will create emotion which will be on a tipping point scale, on a 50/50, may be the thing that tips someone to buying your home. – Sean asks, “Gary, most big successes have a huge turning point where things really take off. What was that turning point for Wine Library?” – Sean, great question. I guess there were some turning points when the Wine Spectator ad that we ran, the first New York Times full page ad, the time I reset the score and took 50% of the beer off the floor and added more wine, when I started
WineLibrary.com, the day I started the email service, the day I jumped into Robert Parker’s forums in ’97 and became part of the internet community around wine, the 2000 Bordeaux Vintage, when we bought heavy, when I first started promoting wines nobody ever heard of on email, Richard Partridge Cabernet comes to mind, when I hired Brandon.
As you can tell, there are many moments that we made it, but it was just trucking along, building on top of each other step by step. My friends, if you listen to two of my answers on this show, you understand one very interesting thing about me, which is, I may have the energy of the hare, but I am the tortoise. (bell ringing) You know what I’m putting up there, right? That beautiful thing you did, Zak. Show Zak. You did a very nice job on that one. For everybody listening, I’m pointing to the tortoise and hare image I put out on Instagram. Go check me out on
Instagram/garyvee. Anyway, when I made it, the turning point moment, everybody who’s watching and asking these questions are looking for this sign, like I saw the sign, It’s not that. It’s head down, you love and believe in what you do, and you just never think about those moments, you just keep trucking along. It’s lunch pail mentality, it’s old school Eastern European put-in-the-work mentality. I don’t think about these things, guys. The Fortune 40 Under 40 that just happened, is that a turning point in my career? Sure, some people now think of me differently ’cause I’m in the context of those people, but it’s not.
It’s just chug and chug and chug and chug and chug and chug and chug and chug, And so chug. Thanks for watching the show. You like that DRock? (giggling off camera) Don’t edit that part, I want your giggle in
there. Thanks for watching the show everybody. Episode 36 in the bag. Question of the day. (sighs) You know, to use this whole theme of the show, question of the day, very simply, do you think you’re a chugger, or do you think that you had a turning point moment, and if it was, what was that? And by the way, Episode 35, we dropped off of the momentum of Episode 34 on the banter. I’ve told you about the banter. I can’t be in this situation where I have to yell at you about banter and then it happens and then you fall off your next episode. I expected maybe 15 episodes, and I’d have to talk about banter again, but the community, get in the comments.
Get in the comments. Thank you. You keep asking questions, I’ll keep answering them. Oh crap, wait, subscribe! I need subscriptions because I can’t push this many right hooks in social, so subscribe! .
This is marketplace real estate agents caught on camera ten agents ten hot neighborhoods bidding wars spark secret deals I think he purposely blocked our offer in this hot market is your agent rigging the deal I use my over we order you get land wait until you see how homes get sold down under this is your market place it’s a really nice houses here we’re out house hunting there’s not much that comes up on this street so it goes really quickly but we’re not actually looking for our dream homes all paid and all that said uh video we’re gonna have to ask the agent we’re undercover hidden cameras rolling on the lookout to see if real estate agents are breaking the rules oh thank you so much when you’re fighting for the perfect house it’s up to agents to do what’s right for buyers and sellers but here’s the thing in most of Canada agents are allowed to represent both sides of a sale and earn commission on both sides to everybody whoops some money in Canada’s hottest markets that can be as high as seventy eight
thousand dollars on the average sale a huge incentive for agents to do what’s called double and a deal and sell to a buyer of their own but exactly how common double ending is that’s an industry secret until now with the help of insiders we get our hands on this stats the public never gets to see for the first time we can see the number of homes and agent sells what they sell for and most important how many of those sales are double-ended the average among top sellers in and around Toronto ten percent but for some 20 30 even 40 percent of their sales are double ended but the numbers don’t tell us though is how many of those sales are above board for that you need to be on the inside of a deal we’ve already found the places we want to buy all homes in Toronto’s hottest neighborhoods all likely to end up in a bidding war nice to meet you to go the agents greeting us at the door top sellers part of teams that double-ended at least 20% of their deals this year others we were tipped off to will they agree to double end a sale for us I don’t have a realtor yeah would that be a problem we tell each one we’re not working with an agent of our own two of the ten say that’s not a good idea okay the best thing to do is a hired professional who works in the area who can protect your interests but the majority are eager to
represent us yeah okay would that be helpful if I went through you yeah okay just commission-free represent us also the advantage of us situation for everybody signing us on is allowed as long as the seller agrees to it and it looks like they often do when we check some of Toronto’s hottest neighborhoods we find one in ten sales our double-ended what’s not allowed sharing the amount of competing bids with your own buyer but at this house we haven’t even finished our tour when the agent makes us this offer so we can help you only in the sense of okay knows so what can you do in a sense of like I can coach you kind of how what price to put what price to put does that mean he’ll help us make the highest bid I can help you for sure so this guy comes in a million 320 I can see guys too you know we need another 10,000 or something the 5,000 where that it did hmm beating the other guy like that
doesn’t sound fair to find out if a lines been crossed we head to the real-estate Council of Ontario by Calvin Murphy nice are you nice to meet you Calvin Kushi is Rico’s deputy registrar he’s in charge of disciplining agents if there’s ever a concern about how a trade transpires that’s what we’re here for we find that there’s non-compliance with the rules we will prosecute to the fullest extent of the law so what will he think about the offer we caught on camera she kind of her what price the part that’s a problem he’s placing himself in a fiduciary conflict for sure a conflict yes for sure for sure no doubt about it certainly from our perspective yet this agent broke the rules by promising to help us beat the other bid wait until he sees what other promises we catch on hidden camera I was asking about signing up with you if that would be beneficial glitter it is why is that yeah okay and you’ll be able to share that with me well okay okay all right it’s a backroom deal over in 20 seconds but if he makes good on it could be the difference between losing the house making the winning bid we didn’t beg we didn’t plead it was yeah I’ll tell ya that obviously is a concern if that’s how they see that they’re representing the interests of both
sides of the trade this next agent boasts his team double lines all the time usually around 65 percent of our deals through residential pre-construction support our through double ending it so that’s a good number saturation and why might that be as good as dad to know if that could be beneficial for me yeah I just have an inside idea of what’s going on right so y’all keep you in the loop of everything and when we follow up he reveals he’ll work with his colleagues to help ensure we get the house I don’t know if he’s gonna do a first-time shot kind of a the highest you can go and you don’t get a second chance but even he will definitely give us a second chance that Roger sensor we will get a better opportunity we have our checks where we can you know just just on the borderline of legal well definitely we’ll definitely try to help you out there interesting can you believe this language tricks just on the borderline of legal well as this type of conduct in that type of vernacular which places the real estate profession into disrepute this is more than disrepute these agents are breaking the real-estate Act and their code of ethics but one after another they take the risk and promise to disclose secret vids oh does any kinky love me home
okay after only five minutes one agent even tells us the exact number were up against good inside info for us but not so good for the other buyer what would the penalty be for something like this we would be looking at maybe a three to five thousand dollar fine and then if there’s a recidivism or if there’s a repeat pattern we can go up to as high as $25,000 three or five thousand dollars on a house that is probably gonna go for more than eight ninety doesn’t seem like much are the fines steep enough well in our experience the fines are more than adequate even so there’s a slim chance of getting caught that’s because bidding wars go down in secret so buyers will never know why they lost a house unless they go searching for answers we’re looking for two years Wow we wanted to make sure we’re moving to the right house right the right area I’m pretty picky this is that this is the one what a property speedify this was supposed to be cabin Whelan’s forever home the perfect place to raise his family he lost this one yeah he was devastated when he discovered it sold to another buyer for 30,000 less than he tried to
offer this thing agent himself had also brought the buyer forward and that’s when we thought that’s why our offer wasn’t accepted what do you make of that I think he purposely blocked our offer so that he would get double Commission suspicious Kevin tracked down the owners that sold the house I told him that you know we were offering 30,000 over and he’s like what I said down we tried to get our offer true and and you’re you wouldn’t your agent wouldn’t respond to our pages he even said himself said well that’s ridiculous because my agent was in the office so there’s no reason that you should that got your pages so you lose the house the sellers lose out on the money and the listing agent walks away with a big smile and a big bankroll the owners who sold this house aren’t the only ones losing out studies show when the same agency represents both buyer and seller property sell for percent less on the average home in Toronto that can add up to $11,000 remember on our undercover house hunt these agents
were hired by sellers to get them the highest price that doesn’t stop this agent from offering to help us safe what we can ensure is that you’re not paying like a ridiculous price over what the next person is paying back we’ve seen hundreds of thousands of dollars spread between one offer the next and we can avoid that you know we can kind of imagine so he’ll make sure we don’t overpay not good for the seller but it could mean double Commission for him it’s not in the best interest in the seller who’s trying to get the most for their property the seller is entitled to get as much as they possibly can for the property and there’s the inherent conflict that we spoke about okay come on at this house we expose another way agents break the rules to score double Commission shot other buyers out and rush our offer through I have control on both sides and you would be okay before any other offer comes to make it multiple offer situation I try to close the deal for you to understand him I use my father in or did you get that you use your white father this agent double-ended close to 40% of our deals this year I have control on both sides I have a problem with this the power is in the consumer and clearly on the basis of that we have people out there who think otherwise and certainly that would be a cause for grave concern and this
would be if this took place we would be prosecuting and we’d be looking for maximum penalties really maximum penalties she wasn’t the only one six out of the ten top agents broke the rules so why allow agents to double end at all the way it works now is effective as long as everybody’s being honest and working with integrity and so as we just showed you is that everyone’s not working with honest well you’re gonna give me a list of those names aren’t you we’re not sharing names or showing faces that’s because we’ve been told behavior like this is industry-wide who knows how many others have lost thousands in profit or like Kevin the home of his dreams I said it was the perfect house cross but where I am trying to move on to where we are and our son is doing really well where darkness is this that was that was a house that was it to find a better way we’re going down under real estate deals like you’ve never seen before this is how it works you can’t afford to miss this the real deal on your marketplace Canada has one of the most secretive real estate markets in the world closed-door bidding means agents can cash in by breaking the rules while buyers and sellers lose out but does it have to be this way nope just follow us to the other side of the world we’re going down under in Australia real-estate deals go down like you’ve never seen before we’ve got a beautiful day for an auction here let’s get the show on the road folks 50 these houses are up for sale you want to buy the house today this is how it works you better be the one holding that very last feed the crowds outside hopeful buyers making their bids boy buddy what bidding wars here happen right out in the open is gone in Melbourne hottest
neighborhoods about 90% of houses are sold by auction almost 1,000 homes on this day alone in on the action real estate agent an auctioneer Elliot Gill this really has been a pleasure over the last couple of weeks to bring this fantastic property to market he’s here with his team looking for the best price on the first of five houses they’ll auction today they called Melvin the auction capital of the world we love it because it’s really transparent and a buyer can see exactly what the competitors are doing the law prohibits false bids and prohibits bidders from attempting to prevent others from bidding and provides fines for this conduct yep no funny business here this is the one that used to be digging deep on folks another difference down under noticeably absent from the auction buying agents why don’t people have them because people are able to get all of the information available to them here there isn’t as much of a need for it let’s get the show on the road unlike back home in most of Canada sales history and comparables here are available for free online so everyone here is already in the know and ready to bid at nine hundred twenty forty I have now 60 can I my concern well this auction heats up at a million dollars there 20 would be your bid we meet the men leading the charge for consumer protection in real-estate Minister Viktor domina lo if we empower the consumer we have a stronger market place get this there’s no double ending down under Aussie lawmakers bandit more than a decade ago people are not confident in the transaction then that undermines the whole system so from your perspective it’s just
black and white it just should not happen well from my perspective if we try to reintroduce a law that enabled that to happen I’m sure there would be very much a loud voice from the consumer saying why are you doing this it doesn’t exist now and I think that’s a good place to be and as for their open bidding if you were to suddenly tell Australians we’re gonna do away with the auction process what do you think their response or their reaction would be I think they’d be writing outside those guys right now no no writing here seems really fair because you can actually see who’s bidding I can get a feel for that there’s eight people interested in the property so when you think about that you want to resell it down the Chokey go gosh there’s strong interest in Canada we do things pretty differently yeah everything’s in secret that’s crazy that is so crazy it’s not bright easy yeah it’s very different I wonder we love Canada we love Canadians so you know more power that works does it seem strange seeing strange it’s got the
fantastic location but all the home really does need it’s your name on the contract here today auctions like this usually last about 15 minutes 15 tense minutes billion and 10 welcome sir right bead there’s your competition brought the set up Elliott and his team make sure no bids are messed in in 20 30 30 40 40 days 50 million 60 thank you had a million is sixty thousand price just keeps going I thought there’s a back in front seventy could be 71 72 73 74 75 the sellers are hoping to get over million 1 million $190,000 first time then second time for the 1/3 final court 5095 welcome would be 1 million 195 195 fierce competition $1,195,000 5 and a half for the half set 500 now it’s down to just two bidders 198 welcome back make it 1 2 set 1 99 1 million good bid sir needa let you know now sir welcome back one point two and a half I’ll call the property three times first will second core read and final call absolutely sure welcome back we take our findings to the government why not just get rid of double endings I would be hoping to the suggestion marketplace has got your back how not to buy a house on your
marketplace caught on camera real estate agents breaking the rules in an effort to double end a deal and double their commission while you lose out six out of ten the majority of agents said I will bend the rules what do you make of our results if 60% of real estate agents is sort of what you’re asserting are prepared to be non-compliant with the rules perhaps we need to to tighten and what we’re doing on a cross the board basis as for the agents most tell us they did nothing wrong some say they were merely passing on their professional expertise but one admits it happens all the time so what’s reco gonna do about it turns out there’s not much they can do if people are finding themselves in that situation we welcome complaints most people won’t know when something went wrong and I think our test clearly shows that this is happening behind closed doors well we can only discipline on the basis of who
complains so we’re more akin to a fire department as we are to a police force we respond to the call as opposed to being having the resources to go out and look for misconduct or non-compliance so why not eliminate double ending certainly from from the perspective of the consumers that are hurt they want that gone and that’s really it’s something that the government really has to think seriously about and since the government has the power to ban double ending we take our findings to them Maggie frost Lalande is Ontario’s minister of government and Consumer Services does she think double lending should go the complaint system doesn’t work why not just get rid of it at this point what I would say is that Rico has that authority and that responsibility they told us that you’re the one to make give them the tools you’re the ones who sets the law sounds like you’re passing the buck to Rico and Rico’s passing the buck to you well um we have confidence in their ability in their leadership but why not just get rid of double ending I would be open to the suggestion but I think that currently under our legislation the
regulation is there to protect those consumer so the minister is okay with things the way they are but if you’re not Melbourne might be the place for you I want me in charge until aha : again the first possibly the final time are we done we’re selling the property no late surprises we’re selling song congratulations welcome to family this house sells for million out in the open for buyer and seller to see you are the seller yes and you were watching yeah we were actually watching through these flats here we could hear everything that was going on it was very exciting on this side of the world at least everyone gets a fair shake next week on Marketplace millions of followers dozens of daily posts Kim Kardashian on your phone talking to you but are they letting you into their lives or just cashing it about seventy five thousand dollars for a single post the murky new world of celebrity endorsement