Tag: marketing

Stop Making These Social Media Marketing Mistakes

Everyone’s on the social web. But why is it that no follows your account, or you can’t get any traffic on your social profiles? Well you know what? It’s about to change. Hey everyone. I’m Neil Patel, and today, I’m gonna share with you the biggest social media mistakes that you’re making, that’s causing you to not do well. (uplifting music) Before I get into these tactics, make sure you subscribe to this channel. Whether subscribing, following, whatever it may be. That way, as I create more tactics for you to follow, more video lessons, you’ll get notified about them. The first mistake that you need to avoid is posting content too often.

Everyone believes that, Hey, you wanna do well on Facebook? Post 10 times a day. The more you post, the more people will see you. That may work for Twitter, but for most social sites, if you post too much, you’re not gonna do well. You only have a certain amount of people following you. If you keep posting too much information, you’re going to wear them out, and they’re gonna start ignoring you’re content.

Try to post no more than once a day. I’m not talking about live video, or stories, or anything like that. I’m talking about posting a image, or a video, a status update. Try not to post more than one a day. The second mistake that you need to avoid is posting mediocre content. Now that you know you only wanna post once a day, when you do post once a day, that content has to be amazing.

If people don’t like it, they’re not going to engage or comment. You know what? If you posted content that’s mediocre, or you think is great, and you got no comments, or engagements or likes, leave a comment below with the word yes. That way I know you’re struggling with creating amazing content. And think of it this way, if that content isn’t something that you would tell your friends about, or you would share, or you don’t think has a slight possibility of going viral, then, it’s not gonna do that well.

If you’re not sure what great content is, go to Buzzsumo. Put in keywords within your space. It’ll show you what’s popular on the social web already. You wanna use tools like Buzzsumo and Social Blade to come up with better content. That way, whenever you do post, it’s amazing content. The third mistake that most people are making is they’re not leveraging videos. Videos is the future. Facebook. Youtube. LinkedIn. All of these players wanna get your attention, more so than even a live TV. I’m talking ’bout, you know, that big LCD. Technically, you don’t have a big TV anymore, they’re all thin and go on your wall. But you get the point, in which, these social sites are craving for your attention. They want you to be on Facebook, instead of watching HBO, or NBC, or Sky Sports. So, that’s why they want you to upload video content. If you upload video content, you’ll get 2-3 times more engagement and views, than if you just upload a photo or a text update.

The fourth mistake that many people make is they’re not engaging in the first hour. The way most social algorithms work is whatever does extremely well in the first hour, continually goes viral. It’s like the opposite of SEO. With SEO, it’s a long-term game. You release content, you never do well in the first hour. You’re lucky if that content ranks really well after 30 days, or six months. In many cases, it’ll take over a year. With the social web, it’s all about the first hour. So if you have an email list, promote your email list. Or technically, promote that video or status update you did to that email list, that way, you can drive more engagement.

If you have a push notification subscriber list, from tools like subscribers.com, send them to your social profile when you have a status update. That way it gets more views, engagement. And that way, over the next 30 days, 60 days, it’ll rank higher on YouTube. Or over the next 24 hours, it’ll get way more views and shares on Facebook. You wanna push things hard in the first hour it goes live. And the last mistake that I want you to avoid is not engaging. Social’s all about being a two-way street. If you ask me a question and I didn’t answer, that’d be rude of me. That’s how social media works. You need to engage with other people. So when they leave a comment, make sure you respond. Even if their comment is as simple as like, hey thanks Neil. Thanks for leaving this, or creating this video. And if you feel like this video is good, leave a comment below telling me thanks. I really do appreciate it. And you know what? You’ll start seeing me respond to you, even if you just say thanks, or hi. Why? Because social media is a two-way street. It’s important for me to communicate with you, just like it is for you to communicate with me.

And if you communicate more, and you have those responses to every single comment, you’ll find, that over time, you’re gonna get much more shares, views, likes, than if you didn’t engage with your audience. So that’s it. If you stop making those mistakes, you’re gonna get way more traction on the social web. Doesn’t matter if your using LinkedIn, YouTube, Facebook, Twitter, these tactics will help you out. Thanks for watching. Make sure you subscribe, like, share. And again, I hope to see you next time, and giving you more marketing advice. .

As found on Youtube

Social Media Marketing Edmonton

MY STUDIO MARKETING FAILURES | Grow Your Music Studio

– Hey everyone, it’s Daniel from growyourmusicstudio.com. And in this video I’m going to tell you the entire truth about how I grew my studio to the size that it is. Up to this point over the last year, I’ve written a number of blog posts, released a number of videos, written guides, and really in every way tried to be as honest as possible about what I have done to grow my studio to the size that I have. Here’s what I haven’t told you. This is where the other penny drops. All the skeptics out there that say, “Oh, this is too good to be true.” The skeptical people that say, “Oh, that would never work for me.” I’m going to be completely and 100% honest with you.

A bit of background first and if you’ve read the blog long enough, you know a little bit about my background but I started teaching piano in 2004, I graduated from college, started my own studio, and over the next year fell into a little bit of a funk as I realized that growing a studio to the size that I wanted was not going to be as easy as I thought it was going to be. My goal at the time was to get to 50 students. I graduated mid-semester at the end of 2004 and I thought I’m going to have by the new year, I’m going to have a full studio. I’m going to be at like 40 to 50 students. Well, reality hits you hard, and by the end of the year I had three students. How does that apply to you? What can you take away from this video? Let me tell you about all of the failures that I had because on the blog I have tended to focus on the things that have worked. Let me tell you about what didn’t work, okay? The very first thing that I did, the very first risk that I ever took as a 22 year old or 23 year old, I can’t really remember now how old I was, I think maybe it was 23, the very first risk that I took was that I risked my time.

I started posting and back then, it’s almost defunct now, but back then I posted in Yahoo Groups then I tried to find homeschool groups. Really didn’t have a lot of success there. Moved on from that. The very next thing that I tried was running little ads in small local newspapers, not like the city-wide newspaper but little township newspapers or community newspapers. Guess what? Almost didn’t get any response from that. The very next thing that I tried, because I was at that point almost a year into teaching, I only had I think around 10 to 15 students, tried postcard campaign. Got a business credit card, got approved for a business credit card, and spent almost $4,000 on a postcard campaign. Literally was almost sick to my stomach when I thought about spending that much money and I was thinking about all the things that would have to go right to make this work. Went ahead and did it anyway. Spent $4,000, put it on a credit card, had no idea how I was going to pay it off if it didn’t work out.

Sent postcards to 3,000 houses in my immediate area. Used smart demographics, tried to focus on high income homes, tried to focus on homes that had proof that children were present, and out of that I ended up getting seven students out of those 3,000 homes got seven students. Therefore, it took me, those students came on they joined at the current rate that I was at, it took me almost a half year to pay off the business debt that I incurred because of it but it ended up being a good thing for me because those students came on, it gave me some confidence. It forced me to think more carefully about my marketing of what I was actually going to put on that postcard that got sent out, so it started me thinking. And those students ended up referring more students to me so when I tally it up all told I got another four students out of those relationships for a total of 11 because of that postcard campaign.

That’s a good thing. There were other things I tried. I tried running bigger ads. I tried running ads in parent magazines to varying levels of success. Some things completely failed. I sponsored a baseball team one year, totally failed. And over the course of those first three to five years, I just tried so many different things. The vast majority of them quote didn’t work. Just no response whatsoever. Here is the ultimate point and what I think you could really take away from this is that don’t compare my 2017, my year 13, my year 10 to your year one or your year three or your year five. If you have not advertised before and you’re 20 years into your career and you’re just starting now, if you have not advertised in a big way, if you’ve not tried to grow a big studio, don’t compare your first year of serious effort in advertising to my year 10 or my year 13.

It is just not a fair comparison. You have to go back and look at all the things that I tried that totally and completely failed and look at all those failures, all that money spent that I got no return on, so to speak, you have to compare my beginning to your beginning. And the truth is, just two thoughts here at the end, is that one I didn’t have someone like this, I didn’t have a video to watch about how to grow a piano studio successfully. It is very possible that you could learn from all my mistakes.

You can learn from the mistakes that have been made by people in the piano teacher groups on Facebook or people in your local chapter of MTNA. You can learn from those people and perhaps your growth curve can be accelerated much higher than mine. There is a particular person that I worked with last year, I wrote about her on my blog, she came to me, she had 22 students, and she blew up to almost 50 students in 12 weeks because we took all the knowledge I had and applied it to her situation.

Here’s what I’m getting at. If you follow the advice of this blog or follow the advice on other blogs, marketing blogs or other blogs that talk about how to grow a studio, if you join programs that are out there that are support groups for piano teachers where you’re really getting serious about growing your studio or growing your music school, it is possible that you don’t have to wander around in the desert for three to five years like I did at the beginning of my career and have all those failures. You can cut straight to the thing that works. I didn’t have that advice, I didn’t have those voices in my life. They just didn’t exist on the internet back then. All you could do was go out buy a book, take the advice and hope it worked. Hoped what you were doing was correct. Now there is so much support. You could come to me. You could come to people in Piano Teacher Central. You can go to other bloggers who might be willing to help you.

Say, “Hey this is the advertising campaign that I ran.” “It didn’t work.” “Why do you think it didn’t work?” They might be able to tell you. I didn’t have that kind of voice. Focus on what you have. Focus on what you’re doing. Stay committed to it. Love the journey. Love learning about how to become a better business owner. And the long term effect of that, the long term effect of that patience is that you’ll have incredible success. Have a good day and I’ll see you in the next video. .

As found on Youtube

Music Studio Marketing

How to Choose the Right Digital Marketing Agency for Your Business

How to Choose the Right Digital Marketing Agency for Your Business

In today’s video I’m going to share my 7 best tips to choosing the right digital marketing agency for your business. You want to get more traffic, but you don’t have the time to do your own SEO or your own digital marketing. What should you do? The obvious answer is you should hire a digital marketing agency, but you know what? If you just hire any digital marketing agency out there, you’re going to lose money. In this video I’ll share with you how to hire the right digital marketing agency for your business.

__________________________________________ RESOURCES & LINKS: “How Digital Marketing Will Change in 2019” (video): https://youtu.be/b-gwbVJqi9Y “Favorite Hack To Increase Website Traffic That You’re Not Doing” (video): https://youtu.be/WTWZQ_4_zNk “Organic or Paid Marketing Strategies for Search Traffic Pros and Cons” (video): https://youtu.be/7V3HMRJ8U40 “Best SEO Tools For Beginners” (video): https://youtu.be/jbB-ZZ4k8X0 Digital Marketing Made Simple: A Step-by-Step Guide: https://neilpatel.com/what-is-digital… Read more Digital Marketing tips on my blog: https://neilpatel.com/blog

As found on Youtube

How to Grow Your Brand with Social Media Marketing

As found on Youtube

Social media management can be confusing, frustrating even. Living in our highly digitized modern world though, it is a necessary component to every successful marketing campaign. That’s where we come in. Our expert digital marketing team is made up of graphic designers, web creators, copywriters, SEO experts and marketing masters. Put together, we are the social media heroes that your company is looking for, ensuring that your online content makes it in front of the eyes of the right audience at the right time, generating more leads for your business and creating better growth potential for your brand.

Proper social media management isn’t about throwing a whole bunch of content out into cyberspace and then forgetting about it. We make no assumptions about the performance of your social media platforms, instead we carefully monitor them and analyze the data in order to know where we are performing well and where we can use to work a little harder to garner a better engagement from your audience.