Tag: online marketing

Stop Making These Social Media Marketing Mistakes

Everyone’s on the social web. But why is it that no follows your account, or you can’t get any traffic on your social profiles? Well you know what? It’s about to change. Hey everyone. I’m Neil Patel, and today, I’m gonna share with you the biggest social media mistakes that you’re making, that’s causing you to not do well. (uplifting music) Before I get into these tactics, make sure you subscribe to this channel. Whether subscribing, following, whatever it may be. That way, as I create more tactics for you to follow, more video lessons, you’ll get notified about them. The first mistake that you need to avoid is posting content too often.

Everyone believes that, Hey, you wanna do well on Facebook? Post 10 times a day. The more you post, the more people will see you. That may work for Twitter, but for most social sites, if you post too much, you’re not gonna do well. You only have a certain amount of people following you. If you keep posting too much information, you’re going to wear them out, and they’re gonna start ignoring you’re content.

Try to post no more than once a day. I’m not talking about live video, or stories, or anything like that. I’m talking about posting a image, or a video, a status update. Try not to post more than one a day. The second mistake that you need to avoid is posting mediocre content. Now that you know you only wanna post once a day, when you do post once a day, that content has to be amazing.

If people don’t like it, they’re not going to engage or comment. You know what? If you posted content that’s mediocre, or you think is great, and you got no comments, or engagements or likes, leave a comment below with the word yes. That way I know you’re struggling with creating amazing content. And think of it this way, if that content isn’t something that you would tell your friends about, or you would share, or you don’t think has a slight possibility of going viral, then, it’s not gonna do that well.

If you’re not sure what great content is, go to Buzzsumo. Put in keywords within your space. It’ll show you what’s popular on the social web already. You wanna use tools like Buzzsumo and Social Blade to come up with better content. That way, whenever you do post, it’s amazing content. The third mistake that most people are making is they’re not leveraging videos. Videos is the future. Facebook. Youtube. LinkedIn. All of these players wanna get your attention, more so than even a live TV. I’m talking ’bout, you know, that big LCD. Technically, you don’t have a big TV anymore, they’re all thin and go on your wall. But you get the point, in which, these social sites are craving for your attention. They want you to be on Facebook, instead of watching HBO, or NBC, or Sky Sports. So, that’s why they want you to upload video content. If you upload video content, you’ll get 2-3 times more engagement and views, than if you just upload a photo or a text update.

The fourth mistake that many people make is they’re not engaging in the first hour. The way most social algorithms work is whatever does extremely well in the first hour, continually goes viral. It’s like the opposite of SEO. With SEO, it’s a long-term game. You release content, you never do well in the first hour. You’re lucky if that content ranks really well after 30 days, or six months. In many cases, it’ll take over a year. With the social web, it’s all about the first hour. So if you have an email list, promote your email list. Or technically, promote that video or status update you did to that email list, that way, you can drive more engagement.

If you have a push notification subscriber list, from tools like subscribers.com, send them to your social profile when you have a status update. That way it gets more views, engagement. And that way, over the next 30 days, 60 days, it’ll rank higher on YouTube. Or over the next 24 hours, it’ll get way more views and shares on Facebook. You wanna push things hard in the first hour it goes live. And the last mistake that I want you to avoid is not engaging. Social’s all about being a two-way street. If you ask me a question and I didn’t answer, that’d be rude of me. That’s how social media works. You need to engage with other people. So when they leave a comment, make sure you respond. Even if their comment is as simple as like, hey thanks Neil. Thanks for leaving this, or creating this video. And if you feel like this video is good, leave a comment below telling me thanks. I really do appreciate it. And you know what? You’ll start seeing me respond to you, even if you just say thanks, or hi. Why? Because social media is a two-way street. It’s important for me to communicate with you, just like it is for you to communicate with me.

And if you communicate more, and you have those responses to every single comment, you’ll find, that over time, you’re gonna get much more shares, views, likes, than if you didn’t engage with your audience. So that’s it. If you stop making those mistakes, you’re gonna get way more traction on the social web. Doesn’t matter if your using LinkedIn, YouTube, Facebook, Twitter, these tactics will help you out. Thanks for watching. Make sure you subscribe, like, share. And again, I hope to see you next time, and giving you more marketing advice. .

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Social Media Marketing Edmonton

How to Choose the Right Digital Marketing Agency for Your Business

How to Choose the Right Digital Marketing Agency for Your Business

In today’s video I’m going to share my 7 best tips to choosing the right digital marketing agency for your business. You want to get more traffic, but you don’t have the time to do your own SEO or your own digital marketing. What should you do? The obvious answer is you should hire a digital marketing agency, but you know what? If you just hire any digital marketing agency out there, you’re going to lose money. In this video I’ll share with you how to hire the right digital marketing agency for your business.

__________________________________________ RESOURCES & LINKS: “How Digital Marketing Will Change in 2019” (video): https://youtu.be/b-gwbVJqi9Y “Favorite Hack To Increase Website Traffic That You’re Not Doing” (video): https://youtu.be/WTWZQ_4_zNk “Organic or Paid Marketing Strategies for Search Traffic Pros and Cons” (video): https://youtu.be/7V3HMRJ8U40 “Best SEO Tools For Beginners” (video): https://youtu.be/jbB-ZZ4k8X0 Digital Marketing Made Simple: A Step-by-Step Guide: https://neilpatel.com/what-is-digital… Read more Digital Marketing tips on my blog: https://neilpatel.com/blog

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How to Grow Your Brand with Social Media Marketing

As found on Youtube

Social media management can be confusing, frustrating even. Living in our highly digitized modern world though, it is a necessary component to every successful marketing campaign. That’s where we come in. Our expert digital marketing team is made up of graphic designers, web creators, copywriters, SEO experts and marketing masters. Put together, we are the social media heroes that your company is looking for, ensuring that your online content makes it in front of the eyes of the right audience at the right time, generating more leads for your business and creating better growth potential for your brand.

Proper social media management isn’t about throwing a whole bunch of content out into cyberspace and then forgetting about it. We make no assumptions about the performance of your social media platforms, instead we carefully monitor them and analyze the data in order to know where we are performing well and where we can use to work a little harder to garner a better engagement from your audience.

 

 

Social Media Marketing: Pinterest for Business

On Pinterest, the social platform built on beautiful, shareable imagery, opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces. For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine. Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic, and resulting visits had the third highest average order value. Also, according to research done by piqora, sales and traffic from Pins can occur long after the item is pinned.

In fact, 50 percent of visits happen after 3 and a half months, which respectively, is more bang for your buck than twitter or facebook. The reasons for using pinterest for your business are impossible to ignore. In this video, we’ll show you seven concrete methods, that you can use to drive sales and traffic with Pinterest.

One, Use Rich Pins – Rich Pins are enhanced Pins that make your images even more shoppable because they contain additional information right inside the Pin.

There are five types of Rich Pins – Movie, Place, Recipe, Article and Product. And Online retailers can benefit from Product Pins because they include real-time pricing and stock availability. Rich Pins can also improve click through rate and discoverability of Pins, by making them eligible for Pinterest’s own curated feeds. Another advantage of Rich Pins is price

notifications. If you reduce the price of your product, customers who Repinned that product image will receive an email from Pinterest notifying them of the price drop and prompting them to buy. Also, if you’re using Shopify, we have partnered with Pinterest to automatically enable Rich Pins for our merchants. That means any images Pinned from your product pages will now be published as Rich Pins. To enjoy the benefits of Rich Pins, be sure that you sign up for a Pinterest business account. Two, Pin Smarter – Knowing what types of images work best on Pinterest is extremely important. I’m sure you’ve all heard of the importance and impact of great product photography and pinterest is yet another place where it can really pay off.

Shopify store Sycamore

Street Press, for example does product photo shoots and creates blog posts specifically to create highly pinnable images that will draw people to their sites from pinterest. Most months, Sycamore Street Press gets most of its referral traffic from Pinterest over any other source. Another great example is Designer Moorea Seal, who has built an audience of over 900,000 on her beautifully-curated Pinterest account, which is responsible for 50% of her store’s sales. Her approach is to provide “Clear, clean product images on a white or light grey background plus an editorial view of products either in a natural environment or on a person to give customers two styles of photography options for pinning to their boards.” When shooting and choosing photos for

your product pages, strive to make them highly Repinnable.

So, What makes an image Pinterest-worthy? Well, let’s dig into the data: Keep it Anonymous – Images without faces receive 23% more Repins than those with faces. Use Color Wisely – Pins with multiple dominant colors are Repinned times more than those dominated by a single color, and red images fare better than blue. Image Size – Images on your product pages should ideally be at least 600 px wide with the optimal Pin width being 736 pixels wide, which is the maximum display size. Taller images are more likely to be Repinned. Listen – Pay attention to your analytics, either through your Pinterest business

tools or via other apps like Piqora, Tailwind, or Curalate.

While summer salad recipes and DIY treehouses may have high virality potential overall, be relevant – find out what resonates with your audience specifically. Timing is Everything – Pin and engage when your customers are doing the same. The time periods 2-4pm and 8-11pm are roughly the best times to Pin, but it can depend on where and who your customers are. We’ve also linked to some Pinterest research which suggests that certain categories perform better on specific days of the week. You Need a Blog – A blog is the perfect place to create beautiful content for your pinterest boards. We’ve linked to a great article in the description of this video that will help get you started creating a blog that pinterest users will love. Three – Sell the Lifestyle. Create boards around lifestyle themes that include your products, rather than just product boards. Great brands understand their customers and the kind of content that they crave. Inspire your audience, don’t just sell to them.

“A Great Outdoors” board for example will be much more compelling than a board that simply highlights the outerwear your brand carries.

Holly Castro for example, of Charm & Gumption fills her “For the Home” Board with curated pins that complement her own products, which are peppered throughout. Nordstrom takes a similar approach with their “Pick Pink” Board, which is entirely dedicated to the rosy hue. It’s filled with hyper-feminine picks from around the web – with subtle inclusions from Nordstrom’s own offerings. After all, 92% of all pins are made by women. Four – Piggyback on Popular Content. While you should use caution when pinning content simply based on viral potential, you shouldn’t ignore opportunities to tap into the most popular pin types and search terms if they’re actually relevant to your audience. Here’s a great example. Sony Electronics, has a product category that doesn’t rank high on the list of popular categories.

So, they’ve cleverly jumped on the virality of cute animals and humor to create their board “I Can Haz Gadgets”. Consider your audience. Are your customers

predominantly men? Well, your slice of the Pinterest pie is smaller, so maximize your efforts. Create boards and pin content in the categories of photography, art, design, and home decor. Do you sell food or beverages? Develop easy recipes containing your products. Are your products related to fitness, health, or beauty? Pin aspirational and inspirational content with quotes. Is your ecommerce store a source for tools, craft supplies, or fabric? Use them to create DIYs and tutorials. Remember, a pin can contain your

products and a link to a step-by-step tutorial on your blog. Five – Run Pinterest Contests. Contests are a great way to increase engagement on Pinterest. When done well, and within the platform’s parameters, Pinterest contests can drive sales and traffic for your ecommerce site. Travel website, Jetsetter for example, used contests to effectively increase site traffic by 150%. We’ve linked to that case study in the description of this video. Brands, however, should pay attention to Pinterest’s contest guidelines. Certain types of contests are not permitted, nor is spammy behaviour.

Contest these tips: Make it Worth it – Forever 21 asks followers to create an entire board, but puts a $1000 gift card on the table as incentive. Get Inspired – Look to other brands for contest ideas that might work for you. Use an App – Apps like Gleam.io, Wishpond or Woobox can help organize your contest and host it on your site or Facebook. We’ve linked to a few of these in the description of this video. Six – Leverage the Power of Influencers.

Partner up with Pinterest influencers and bloggers to give your product some clout on the social network. Many brands get access to new audiences by inviting Guest Pinners to create boards on their accounts. Often, influencers will charge a fee for this service, but social media love in exchange for your product may be possible, too. Choose to work with Pinterest users whose audiences resemble your desired customers. Martha Stewart Living for example strategically partnered with the mommy bloggers behind Cool Mom Picks.

Seven – Engage Your Community. Involve your community to help increase engagement. Group Boards can be comprised of many contributors – customers, staff, a select group of influencers – or can even be open to anyone to join. The contributors to your group boards become brand ambassadors, creating content on your behalf. You can also encourage your customers to share images of themselves with your product. This is an especially useful tactic for fashion brands to gather alternate, accessible images of products worn by real people. Fashion brand – The Whitepepper collects customer photos via email and features them on their “Who’s Wearing The Whitepepper” board. All pins link back to the brand’s ecommerce store where Pinners can shop the looks. There you have it – 7 methods that you can put into practice with your business.

Be sure to keep us posted on your progress and if we missed any tips or techniques that you’re using to reach your customers on Pinterest, please share them with us in the comment section. If you’re looking for more tips and tutorials on starting or running your business, be sure to subscribe to our youtube channel. Thanks for watching. .

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